• Pre-qualifies sales leads received through various channels (telephone, website, tradeshows, company events, etc. in conjunction with lead generation best practices including, but not limited to pre-qualification rating system, pre-call prep and call guide development. • Generates sales leads through outbound calling in conjunction with lead generation programs. • Maintains sales lead documentation. • Nurtures long-term opportunities to continue Worldpay communication in early stages prior to the sales cycle. • Supports all strategic and targeted sales and marketing campaigns through comprehensive data collection. • Tracks and evaluates campaign effectiveness and reports findings to manager. • Supports enterprise lead generation activities, in addition to tracking and reporting on all lead generation marketing programs to drive revenue opportunities into the sales pipeline. • Demonstrates product knowledge and executes lead generation activities for one or more business lines/units. • Ensures timely lead follow-up by assigned sales executive and conversion of pre-qualified leads to further stages within the sales process. • Identifies areas of opportunity, prepares business presentations and executes with assigned business lines/units. • Gathers and updates competitive data and contact information to support future sales and marketing activities.