Role Description Lead Creative Strategist – Be the Voice and Vision Behind a Regional Brand - Write and develop campaign and brand plans, including brand voice, messaging, style, and content architecture. - Conduct creative discovery through research of UK market campaigns, social trends, and user behavior to identify winning messaging angles. - Develop strategic campaign concepts that turn insights into actionable blueprints for digital content. - Translate concepts into executable digital assets, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance-driven content. - Partner with internal teams to analyze performance data (CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency. - Ensure all content maintains alignment with BJAK’s new UK brand voice while pushing creative boundaries. Qualifications - 4–6 years in a hands-on creative strategy role focused on performance creative, digital content, or campaign strategy within high-growth B2C brands or agencies. - Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first content. - Expertise in digital content production workflows, including scripting, storyboarding, editing, and delivering optimized assets. - Proven ability to use campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts. - Proficiency with design tools and video production/editing software. - Strong project management skills and ability to manage complex cross-functional workflows. Benefits - Lead the creative vision for BJAK’s new UK brand. - Collaborate directly with leadership and own brand strategy end-to-end. - Be part of a high-performance team that values ownership, speed, and smart execution. - Competitive compensation, flat hierarchy, and zero-politics culture. - Remote work flexibility across the UK. Location Requirement - Based in the UK. Compensation Range - £55,000 – £85,000 base salary per annum. - Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

• Develop data-informed creative strategies for user acquisition, growth, and store presence • Generate strong hooks, concepts, and messaging angles tailored to target audiences • Translate gameplay features and player motivations into compelling ad narratives • Write clear and actionable creative briefs to guide artists, editors, and production teams • Analyze creative performance metrics and extract actionable insights to improve results • Partner with UA and analytics teams to interpret test results and define next iterations • Identify patterns, trends, and opportunities across campaigns and competitors • Build performance summaries to inform future creative direction • Define testing frameworks and creative experimentation roadmaps • Continuously iterate on concepts based on performance learnings • Balance speed, quality, and testing volume to maximize campaign impact • Champion a test-and-learn culture with rapid iteration • Collaborate closely with producers, artists, and technical teams to align execution with strategy • Provide structured and constructive feedback to ensure assets meet strategic and performance goals • Partner with product marketing to ensure messaging aligns with game positioning • Support external vendors when needed to ensure quality and alignment • Monitor competitor creatives, platform trends, and emerging formats • Identify opportunities for differentiation and new creative approaches • Bring fresh ideas to keep campaigns relevant and engaging

Role Description As a Creative Strategist at Fortis, you will define and drive the creative direction behind our marketing and user acquisition campaigns, helping shape how players discover and connect with our games. - Develop data-informed creative strategies for user acquisition, growth, and store presence - Generate strong hooks, concepts, and messaging angles tailored to target audiences - Translate gameplay features and player motivations into compelling ad narratives - Write clear and actionable creative briefs to guide artists, editors, and production teams - Analyze creative performance metrics and extract actionable insights to improve results - Partner with UA and analytics teams to interpret test results and define next iterations - Identify patterns, trends, and opportunities across campaigns and competitors - Build performance summaries to inform future creative direction - Define testing frameworks and creative experimentation roadmaps - Continuously iterate on concepts based on performance learnings - Balance speed, quality, and testing volume to maximize campaign impact - Champion a test-and-learn culture with rapid iteration - Collaborate closely with producers, artists, and technical teams to align execution with strategy - Provide structured and constructive feedback to ensure assets meet strategic and performance goals - Partner with product marketing to ensure messaging aligns with game positioning - Support external vendors when needed to ensure quality and alignment - Monitor competitor creatives, platform trends, and emerging formats - Identify opportunities for differentiation and new creative approaches - Bring fresh ideas to keep campaigns relevant and engaging Qualifications - Experience in Creative Strategy, Performance Creative, User Acquisition, or Marketing Strategy roles - Strong understanding of performance marketing principles and creative testing methodologies - Ability to interpret data and translate insights into actionable creative direction - Excellent storytelling, copywriting, and communication skills - Experience writing creative briefs and guiding production teams - Strong organizational skills with the ability to manage multiple initiatives simultaneously - Collaborative mindset and comfort working cross-functionally - Strategic thinker who balances creativity with measurable outcomes - Experience in mobile games, live service products, or performance-driven environments is highly valued - Familiarity with major ad platforms and their creative best practices - Understanding of player motivations and behavioral segmentation - Experience using analytics or creative reporting tools - Interest in leveraging AI tools to enhance creative ideation, testing, and iteration workflows Benefits - We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community - We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth. - Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming Company Description Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

• Analyze ad performance in Meta Ads Manager to identify what's working and why • Research customer behavior, competitors, and industry trends to inform creative strategies • Create and manage creative briefs for UGCs, VSLs, and prelanders • Oversee post-production to ensure creative pacing, storytelling, and structure are optimized • Plan creative testing strategies with the media buying team to scale high-performing ads • Lead iteration cycles based on metrics such as CTR, CVR, Hook Rate, CPA, and ROAS • Collaborate with cross-functional teams including copywriters, designers, and media buyers to ensure creative execution aligns with strategic goals