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Senior Martech, Ad Operations Manager
Location
Germany
Posted
70 days ago
Salary
0
Seniority
Senior
Job Description
Senior Martech, Ad Operations Manager
CLARK
• Lead the strategy, implementation, and optimisation of our marketing and advertising technology stack • Own the core Martech and AdTech platforms, enabling scalable growth across our core channels • Support with tagging, tracking and audience activation across Paid Search, Social and programmatic • Evaluate, select, and manage tools across Paid Media & CRM, marketing automation, consent management and attribution • Enable use of first- and third-party data to allow for advanced segmentation, personalisation, and trigger-based comms in a privacy first cookie light environment • Partner with data teams to design and optimize customer data flows across acquisition, onboarding, and lifecycle touchpoints • Support paid media teams with tagging, tracking, and audience activation across search, social, display, and programmatic channels • Support with attribution model logic and measurement frameworks to assess channel performance and ROI and efficiency KPI’s • Improve conversion tracking across web, app, and offline journeys • Act as a key partner to Marketing, Product, Data, and Analytics teams • Translate business requirements into technical solutions and clear documentation • Support with management of external vendors, agencies, and technology partners
Job Requirements
- 4+ years of experience in MarTech, AdTech, or Marketing Technology roles
- Strong background in performance marketing, marketing automation, and data-driven growth
- Experience in insurance, fintech, or other regulated industries is a strong plus
- Hands-on experience with tools such as: Analytics & tracking (e.g., GA4, GTM, MMP’s (Adjust) server-side tracking)
- Ad platforms (Google Ads, Meta, programmatic DSPs)
- Solid understanding of attribution models and consent frameworks
- CDPs & data pipelines
- Strong stakeholder management and communication skills
- Ability to translate complex technical concepts into business value
- Structured, analytical mindset
Benefits
- 30 vacation days , with an extra half day on December 24 and December 31
- Flexible working hours , allowing you to structure your workday in a way that fits your life
- Work 100% remotely or in a hybrid setup from our modern offices in Germany
- Workation option of up to 182 days within a 12-month period from more than 50 countries, subject to applicable legal, tax, and social security regulations
- 2 paid Impact Days per year to support your voluntary or community engagement
- A wide range of development formats including hackathons, leadership programs, internal trainings, and monthly Lunch & Learn sessions
- Access to internal and external learning and development opportunities
- Attractive employer contributions to an occupational pension scheme
- Exclusive employee discounts and partner offers
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