• Define and evolve the company's narrative, messaging, brand voice, and visual identity, ensuring alignment across go-to-market activities, external communications, and internal channels. • Champion and drive org-wide adoption of brand and messaging standards, partnering across teams to ensure consistent execution. • Lead and execute Blackpoint Cyber’s global communications strategy across media relations, social media, executive communications, and corporate storytelling. • Translate complex cybersecurity concepts, including managed detection and response, threat intelligence, AI and security operations - into clear and compelling narratives. Build and elevate our AI story, showcasing our differentiation and outcomes we deliver. • Develop and manage relationships with key cybersecurity media, analysts, and industry influencers to expand Blackpoint Cyber’s visibility and credibility. • Partner with across teams to shape company messaging around product launches, company milestones, partnerships, funding announcements, and industry developments. • Build and elevate executive thought leadership by supporting speaking engagements, media opportunities, and industry events. • Guide crisis and incident communications strategies when needed, ensuring timely and transparent messaging. • Establish metrics and reporting frameworks to measure media impact, brand awareness, and share of voice. • Lead a high-performing brand, content, and communications team, including brand and design and content and social media functions, as the company continues to grow.

• Design and develop call scripts for new automated use cases • Partner directly with customers to understand and map their current phone-based workflows • Translate customer workflows into structured, compliant automated call flows • Define key inputs, outputs, escalation paths, and expected outcomes for each workflow • Recommend best practices to improve operational efficiency, outcomes, and recipient experience • Lead QA testing efforts to ensure accuracy and reliability prior to customer go-live • Support customer implementations and go-lives to ensure successful deployment

• Develop and execute proactive media strategies that elevate the K12 brand and its leadership across national, consumer, education, and trade media. • Identify and position company leaders and subject matter experts as credible voices in education while developing compelling stories that connect with parents and broader consumer audiences. • Manage and guide external PR agencies and consultants to ensure campaigns align with strategic communications priorities and deliver measurable media impact. • Cultivate and maintain strong relationships with national, regional, and vertical reporters, editors, and producers across education and consumer outlets. • Monitor the evolving media landscape and identify opportunities to proactively insert K12 into relevant conversations and emerging education trends. • Partner with the PR Manager to support local media strategies for schools, including working with agencies to elevate student and teacher stories and respond to regional media needs. • Support the development and execution of crisis communication strategies and assist with rapid response to media inquiries or reputational issues affecting the organization or its schools. • Work closely with communications, marketing, school teams, government affairs, and other internal stakeholders to ensure alignment across messaging, media engagement, and reputation management. • Use media analytics and monitoring platforms to measure PR impact, track trends, and provide insights that inform communications strategy.

• Define the overarching strategy for member-facing communications across Print (US Mail), Email, SMS, and App Push • Lead the transition of communication ownership from several individual teams such as Plan Operations, Clinical, and Product into a single, cohesive Marketing-led function • Co-own (with Business Systems) the relationships and SLAs with internal teams as well as external high-volume print houses and digital communication platforms • Work closely with our Business Systems, Marketing Ops and Data Engineering teams to implement a notification platform and automate the process of getting data into that system in order to generate the correct type of notification at the right time to the right people