• Setup and execution of pay-per-click advertising campaigns on Facebook, Instagram and YouTube • Monitoring relevant marketing metrics and optimizing campaigns • Optimizing and scaling pay-per-click campaigns on Facebook, Instagram and YouTube • Data-driven analysis of campaign performance and reporting using tools such as Google Analytics, Looker Studio and Supermetrics

• Define and own the global Demand Generation vision, strategy, and multi-year roadmap. • Lead, mentor, and manage the Demand Generation team to ensure high performance. • Design and oversee the execution of integrated, multi-channel campaigns with a focus on ABM. • Directly manage the Demand Generation budget and resource allocation to maximize ROI. • Define the ideal prospect profile and target audience for campaign efforts. • Own the overall marketing attribution model and reporting infrastructure. • Establish key performance indicators for Demand Generation and hold the team accountable.

• Set-up and Location: WFH / Remote (Philippines) • Work Schedule: 8:45 AM – 5:00 PM AEST • Our client is a results-focused Australian digital marketing agency supporting small to medium-sized businesses across regional Australia. • We're seeking a Google Ads Specialist to create, manage, and optimise paid search campaigns that drive real commercial outcomes. • This is not a set-and-forget role. You'll own campaign performance, cost efficiency, and conversion strategy — translating data into clear, actionable insights for our account management team. • Campaign Management & Optimisation: Manage end-to-end Google Ads campaigns across Search, Display, and Performance Max, Conduct keyword research and competitor analysis using Google Keyword Planner, Write high-performing, on-brief ad copy — strictly aligned to client-requested services/products only. • Optimise campaigns for ROI, lead generation, and sales; manage budgets with commercial discipline, Advise on landing page requirements (designer builds; you provide strategic direction). • Reporting & Collaboration: Prepare clear, commercially focused monthly performance reports (impressions, clicks, conversions, share of voice), Support account managers with weekly progress updates and plain-English strategy explanations. • Stay current with Google algorithm updates, new ad formats, and AI search developments (e.g., AI Overviews). • Quality & Compliance: Ensure all campaigns adhere strictly to client briefs, advertise exactly what's requested, no self-directed additions, Implement and monitor conversion tracking; troubleshoot discrepancies with precision, Maintain organised campaign structures and documentation for seamless handovers.

• Будувати процеси з нуля - твоя можливість стати лідером у створенні маркетингової стратегії на новому User Acquisition каналі. • Аналізувати та оптимізувати - приймай рішення про бюджети та виводь кампанії на новий рівень через тестування, оптимізацію та глибокий аналіз метрик (CTR, CPA, ROI). • Експериментувати та тестит нові підходи - впроваджуй інноваційні стратегії для досягнення максимальних результатів. • Взаємодіяти з колегами з Google та іншими партнерами - обмінюйся експертизою зі спеціалістами з усього світу. • Відвідувати регулярні QBR (квартальні планування) з провідними спеціалістами зі сторони партнерів - будуй стратегію та підвищуй свою кваліфікацію.