• Build and manage cold outreach campaigns using tools like Instantly, Smartlead, or Lemlist. • Manage inbox rotation, domain warm-up, sending infrastructure, and A/B testing. • Handle list enrichment and monitor replies to identify quality leads. • Build email automations and nurturing sequences in GoHighLevel or similar platforms. • Segment, clean, and manage contact lists to maximize engagement and deliverability. • Create and send newsletters and announcements to existing leads and clients. • Execute and manage paid media campaigns across Meta and Google Ads. • Monitor CPL, CTR, ROAS, and make ongoing optimizations based on performance. • Track and report on campaign performance weekly with actionable insights. • Maintain high deliverability and engagement rates across all outbound communications.

• Lead the development of advanced SEO and Generative Engine Optimization (GEO) strategies • Conduct deep-dive technical audits and define the roadmap for organic dominance in an AI-first search world • Take full ownership of high-budget, complex campaigns across Google, Meta, and LinkedIn • Architect custom tracking solutions in GA4 and build sophisticated Looker Studio dashboards • Oversee the content funnel, ensuring high-quality storytelling aligns with technical performance goals and brand positioning • Lead the internal charge for AI adoption, designing and implementing automation scripts and AI prompts • Act as a lead consultant for key accounts, proactively identifying upsell opportunities • Own the allocation and forecasting of client budgets, ensuring maximum efficiency with business KPIs

• Oversee the agency’s internal operations and ensure projects are delivered efficiently and on time. • Manage multiple client projects while keeping the team aligned with priorities and deadlines. • Help improve internal systems and workflows so projects move smoothly from onboarding through to delivery. • Provide leadership and accountability to ensure work progresses consistently across the team.

• Owning and executing the digital go-to-market strategy for Placetel AI in Spain • Taking responsibility for the local website (content, structure, UX, conversion optimization) • Planning, executing, and optimizing digital marketing campaigns (paid search, paid social, SEO, email) • Localizing messaging, value propositions, and content for the Spanish market • Driving improvements across the full digital funnel, from first touch to lead or trial conversion • Analyzing traffic, lead quality, conversion rates, and campaign performance to identify growth opportunities • Collaborating closely with central teams (product, UX/UI, performance marketing, analytics) and external agencies • Supporting local product launches, feature rollouts, and GTM initiatives • Ensuring strong brand consistency while adapting to local market needs • Working data-driven, running tests, and continuously optimizing performance