• Own the commercialization strategy for coding solutions. • Drive revenue growth, market penetration, and coding product adoption within the market • Develop and execute a scalable go-to-market strategy that aligns with customer needs, payer trends, and regulatory requirements. • Identify strategic partnerships, alliances, and expansion opportunities to differentiate offerings and capture market share. • Collaborate with sales, marketing, and customer success teams to refine positioning, pricing, and engagement strategies. • Lead initiatives to position the company’s coding products and services for top-tier industry ratings (KLAS, Black Book, Gartner, etc.). • Establish the company as a recognized leader in coding solutions through thought leadership, strategic marketing, and customer engagement programs. • Monitor market trends, regulatory shifts, and competitive benchmarks to inform product roadmap and commercial strategy. • Represent the company as a coding subject matter expert at industry conferences, panel discussions, and executive roundtables. • Publish thought leadership content (whitepapers, reports, and webinars) that highlights IKS’ coding innovation. • Work closely with product management and R&D to ensure alignment between product development, market needs, and competitive differentiation. • Define and prioritize feature enhancements, AI-driven automation, and workflow optimizations to drive efficiency, compliance, and financial performance. • Identify gaps in market offerings and key differentiators that position the company as an industry leader in coding solutions. • Define and monitor key performance indicators (KPIs), including: Revenue growth and customer acquisition

• Drive product excellence and innovation by translating market insights into impactful features • Develop and align the product roadmap with the company's strategic goals • Lead the end-to-end feature development process • Manage annual product revenue targets • Oversee the budget and investment strategy • Lead cross-functional teams • Conduct comprehensive market research

• Serve as the RCM subject matter expert in enterprise sales cycles with hospitals, health systems, and large medical groups. • Partner with sales leaders to engage C-level executives and user-buyers (VP / Directors of RCM) in conversations that link revenue cycle performance to broader organizational goals. • Develop and deliver compelling solution narratives, business cases, and presentations that highlight financial, operational, and clinical impact. • Build strong relationships with both executive decision makers and operational stakeholders across patient access, mid-cycle, and back-office RCM functions. • Provide expertise on end-to-end RCM processes including patient access, charge capture, coding, billing, denials management, collections, and payer collaboration. • Shape proposals and solution strategies to address hospital and ambulatory RCM challenges such as margin pressures, workforce shortages, digital engagement, and value-based reimbursement. • Act as the voice of the customer, providing feedback to product, solution, and service teams to continually refine our offerings. • Contribute to deal velocity and revenue growth by building trust and credibility with clients early and often. • Co-own revenue and conversion goals with the sales teams.

• Responsible for designing solutions that meet the needs of our existing and potential clients • Consultative sales support function • Match client requirements with appropriate IKS solutions • Work closely with India-based Director or Manager of Solutions and other IKS teams • Develop the right solutions that meet client requirements • Ensure solutions are technically feasible, operationally efficient, financially attractive • Participate in assessment studies and consulting engagements with prospective clients • Frequent travel within the US, as well as to India