Role Description Our Marketing team drives our brand presence across target markets. From customer engagements to integrated campaigns, they champion Flagright’s story, drive pipeline acceleration, and help customers discover our value through strategic, impactful programs. We are hiring a Social & Distribution Lead to scale our global marketing efforts. You will own Flagright’s distribution and social strategy, driving awareness, engagement, and pipeline growth across key markets. This role is both strategic and analytical. You will need strong editorial judgment, a data-driven mindset, and a constant focus on performance optimization. People who thrive at Flagright: - Have been knocked down before and gotten back up - Are resourceful—they figure things out with whatever tools are available - Have strong opinions and can defend them - Learn fast because they're hungry - Want to work with no-BS people building something important People who struggle here: - Need extensive hand-holding - View high expectations as “unreasonable” - Actually prioritize work-life balance - Can’t handle ambiguity or rejection - Prefer consistent routine over fast-changing priorities Key Responsibilities - Own the distribution engine for company content, executive thought leadership, launches, webinars, reports, and event moments - Build and run the founder/executive publishing rhythm on LinkedIn and other relevant channels - Turn one strong long-form asset into multiple high quality distribution units rather than constantly asking the team for net-new material - Own the company social calendar and keep it aligned to GTM priorities, not generic “engagement” - Package technical content into formats buyers will actually consume: carousels, short-form posts, hooks, POV threads, short clips, quote cards, and event recaps - Manage company monthly newsletters - Support field and ABM by amplifying event narratives before and after executive programs, conferences, and report - Track social assisted traffic, engaged accounts, executive publishing cadence, and distribution efficiency - Ideate and improve company's community engagement - Build a lightweight employee-advocacy motion once the base system is working Who We Are Looking For - A B2B SaaS distribution operator, not a consumer style social media manager - A strong writer editor who can ghostwrite for executives without making them sound like everyone else - Someone who understands that LinkedIn is a distribution channel for category narrative, not a vanity metric machine - Comfortable working with technical subject matter and turning dense content into sharper, simpler distribution assets - Able to understand how to reinforce our market position - Strong editorial judgment, strong repurposing instinct, and enough analytics discipline to know what is working - Comfortable operating asynchronously with a content lead in another timezone Preferred Experience - Experience supporting founders or senior executives in fintech, SaaS, or another complex B2B category What We Offer - Leadership position with direct influence on Flagright’s distribution and social strategy - Product with clear, real-world differentiation - High-bar environment focused on execution, learning, and continuous improvement - Get equity from day 1 at a Y Combinator startup - Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir - Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture

• Manage and maintain the company’s social media channels • Plan and schedule content based on the existing marketing strategy • Create engaging posts, graphics, captions, and simple video or reel content • Maintain consistent brand voice and visual identity across platforms • Monitor engagement and respond to comments and messages when appropriate • Track social media performance and recommend improvements for reach and engagement • Write clear, compelling, and on-brand copy for social media content • Brainstorm content ideas, hooks, and creative concepts aligned with campaigns and promotions • Assist with email marketing and advertising campaigns • Help track marketing performance and campaign results • Support digital marketing efforts including ads and promotions • Organize marketing materials and maintain content calendars

• Content-Strategie & Redaktionsplanung • Du konzipierst und planst Videoinhalte für YouTube, Shorts, Reels & TikTok – plattformübergreifend & performanceorientiert. • Produktion & Postproduktion • Du schneidest Videos, erstellst Thumbnails, Titel & Hashtags – im Stil moderner Krypto-/Finance-Content-Creator (clean, catchy, hochwertig). • Performance-Analyse & Reporting • Du wertest KPIs wie CTR, Watch Time & Conversion Rates aus und leitest konkrete Optimierungen ab. • Zusammenarbeit mit Creative-, Coaching- & Marketing-Teams • Du nutzt bestehendes Rohmaterial (Calls, Workshops, Ads etc.) und entwickelst daraus hochwertigen Video-Content. • Trendgetriebenes Thema-Pitching • Du schlägst relevante Videoformate und Themen aus den Bereichen Krypto, DeFi, Trading, Mindset und Finanzen proaktiv vor.

• Own and manage all social media channels including Instagram, TikTok and Facebook. • Plan and produce high quality content across formats including short form video visuals and copy. • Build and maintain a consistent content calendar aligned with campaigns and product launches. • Coordinate with external creators including photographers, videographers and UGC creators to ensure steady content production. • Identify and manage influencer partnerships from outreach to execution. • Develop relationships with online media blogs and platforms to increase brand visibility. • Continuously refine social media strategy based on performance insights and platform trends. • Monitor competitors and industry trends and translate insights into actionable content ideas. • Track performance metrics and optimize content for engagement reach and conversions .