• Develop and implement high impact influencer marketing strategies across multiple territories, driving brand awareness, engagement and sales. • Lead end to end influencer campaigns, ensuring all activities align with business objectives and deliver measurable results. • Define KPIs and monitor campaign performance, using data insights to optimise strategy and maximise ROI. • Build and maintain strong relationships with key influencers, content creators, and agencies to ensure collaboration and brand alignment. • Mentor and coach team members to develop skills, foster growth and drive high performance results. • Manage influencer budgets, negotiate contracts and ensure cost effective, impactful campaign execution. • Stay ahead of industry trends, competitor activities, and emerging platforms to refine strategies and identify new opportunities. • Collaborate cross functionally to plan and execute influencer events, product launches, and campaigns that achieve specific business targets.

• Own one or more influencer marketing client accounts, acting as the beginning and end point to clients who are utilizing our services as partners. • Ensure their dedicated team is meeting their needs and then some. • Provide overall direction to your team on best practices for managing end-to-end influencer marketing campaigns. • Be responsible for forecasting potential impact of influencer campaigns / KPIs and communicating how it can impact clients’ businesses. • Collaborate and drive success in skillfully promoting influencer content with Dentsu paid media teams. • Proactively pitch business growth opportunities to existing clients. • Be an active part of the new business pitch process, developing strategies, recommendations and presenting to potential new clients in partnership with leaders. • Assist your team in developing timelines and project plans to ensure successful delivery. • Take an active and responsive role in internal team processes by serving as the approver for project budgets, SOWs, contracts and invoices. • Serve as a key contact for Dentsu Legal in matters of contract development, amendments, and disputes, lending your expertise to the process. • Hold ultimate responsibility for meeting financial goals for your account(s). • Successfully manage a team and communicate challenges, changes and needs with them in an effort to drive success and ensure their continual growth. • Always consider how we can improve processes, tools and offerings and taking on the development of these improvements. • Partner with your Group Director and other team leadership to set the strategic vision for your team and accounts. • Provide directive and final input on analysis of results as part of performance reporting process to draw implications that inform future campaigns. • Gain a broader view of services and offerings across the Dentsu organization, and seeking opportunities to expand our services provided to each client. • Hold responsibility for client and intercompany billing at project completion.

• Manage the full influencer marketing lifecycle, from identifying and outreaching to influencers to briefing, approving content and evaluating campaign performance. • Build and maintain strong relationships with influencers, agencies and content creators, understanding their needs and business priorities. • Negotiate commercial partnerships to ensure cost effective collaborations that drive revenue growth across social media platforms. • Coordinate with internal teams to address influencer and affiliate needs promptly and effectively. • Lead influencer activity alongside campaigns, product launches, and celebrity collaborations to maximise brand exposure. • Monitor and report on influencer campaigns, providing insights and recommendations to senior stakeholders. • Continuously seek out new opportunities with emerging and established influencers to expand reach and impact. • Track and optimise influencer performance against KPIs, including sign ups, traffic, engagement and sales. • Work across multiple channels, including Instagram, Youtube and TikTok, ensuring campaigns are tailored for each platform. • Identify opportunities to streamline processes and improve campaign efficiency.

• Mise en œuvre de nos activités d’influencer marketing et de creator sales spécifiques au marché français, avec un focus sur le chiffre d’affaires, la conversion et la performance mesurable • Recherche, identification et prise de contact autonome avec des créateurs français pertinents (TikTok, Instagram, YouTube, etc.), ainsi que participation aux négociations et à la conclusion de partenariats • Construction et gestion d’un portefeuille scalable de créateurs français, incluant modèles de commission, incentives et partenariats long terme • Analyse des KPI clés tels que le ROAS, le taux de conversion, le CPM et le chiffre d’affaires, avec mise en place d’optimisations basées sur la data • Veille des tendances de la creator economy française, des réseaux sociaux et des plateformes, et intégration de nouveaux leviers de croissance • Contribution active au développement et à la scalabilité de cfab / creamy fabrics en tant que marque DTC fashion sur le marché français