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Skillsoft logo
Skillsoft

We propel organizations and people to grow together through transformative learning experiences.

Business Analyst – Marketing Analytics

Business AnalystBusiness AnalystFull TimeRemoteSeniorTeam 1,001-5,000Since 1998H1B SponsorCompany SiteLinkedIn

Location

India

Posted

84 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglishSQL

Job Description

Business Analyst – Marketing Analytics

Skillsoft

• Support the development of marketing performance reporting, analytics frameworks, and data-driven insights • Work closely with the Marketing Operations and cross-functional marketing leaders • Develop and maintain dashboards that track key marketing performance metrics • Assist in analyzing marketing influence across the customer journey using attribution models • Deliver actionable insights to marketing stakeholders through presentations, reports, and written analysis • Partner with stakeholders across various marketing functions • Support efforts to improve data accuracy and reporting consistency across marketing and CRM systems

Job Requirements

  • 5-7 years of professional experience in business analytics, marketing analytics, data analysis with a Bachelor’s degree in Business, Analytics, Marketing, Economics, Statistics, or a related field or 2-5 years of experience with a Masters degree in relevant field
  • Experience working with CRM and marketing data (Salesforce preferred)
  • Strong experience with data visualization tools such as Power BI
  • Proficiency in Excel and data analysis techniques
  • Ability to translate complex data into clear insights for non-technical stakeholders
  • Strong analytical and problem-solving skills, as well as excellent communication and presentation skills
  • Experience working with marketing analytics or demand generation teams
  • Familiarity with marketing attribution models
  • Experience writing SQL queries to analyze large datasets
  • Experience working with marketing automation platforms (Pardot, MCAE)
  • Solid understanding of B2B marketing funnels and pipeline metrics

Benefits

  • Health insurance
  • Professional development opportunities

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