• Own the strategy and execution for your product area, aligning with Zippy’s mission and business goals. • Use data, A/B testing, and customer insights to drive decisions, optimize experiences, and measure success. • Lead the product lifecycle, from discovery and roadmap definition to launch and iteration. • Balance short-term wins with long-term impact, ensuring quick iterations drive lasting value. • Solve complex problems, considering customer needs, business growth, and technical feasibility. • Work cross-functionally to align teams, remove roadblocks, and ensure smooth execution of product initiatives. • Thrive in a fast-paced startup, adapting quickly, making bold bets, and iterating to improve.

• Identify and document business requirements. • Incorporate feature requests into product roadmap. • Groom and prioritize backlog. • Develop user stories and define acceptance criteria. • Partner with SCRUM master to set sprint goals. • Collaborate with QA to write User acceptance tests. • Establish plan releases and upgrades with DevOps. • Follow progress of work and update leadership on status. • Analyze preferences and requests of end users. • Work with Project Manager on updating status.

• Responsible for translating complex business initiatives into specific technical requirements/tasks for the engineering team • Conducts code review and provides approval for production deployment • Manages a variety of projects that includes providing analysis and presenting project plan, scope, and risks • Guides team members in the execution of project activities • Leads project meetings with internal and external stakeholders • Establishes recurring working group and status meetings to track milestones, risks and tasks • Owns and leads the product training(s), maintenance, and optimization process • Ensures timely communications and educates internal and external stakeholders on tech requirements, development progress and project timelines • Manages the display ad tech stack on Web properties and platform definition, execution, evolution and new features • Leads the display ad tech stack integrations (DSP, DMP, SSP, ad servers, site analytics, Prebid, APS, GPT) across various Web properties • Acts as the primary point of contact for project issues and/or troubleshooting in regards to display ad tech platform integrations on Web properties • Responsible for troubleshooting on ad tech implementation • Establishes best practices, priorities, processes and procedures for Ad Ops and Programmatic Teams • Supports contract negotiation with display ad tech vendors for Web properties and trains internal teams on new display ad tech capabilities on Web properties • Creates and maintains reports for executives and stakeholders.

• Provide vision and direction of the product from a patient and user-centered perspective to internal and external stakeholders. • Assess new initiatives for strategic, product, and market fit, return on investment, and RICE priority. This includes developing a business case, documenting product requirements, conducting user interviews, reviewing application metrics, and surveying customers to collect supporting evidence. • Refine initiatives for estimation by the development team collaboratively with UX designers, and architects. • Set the next quarter’s priorities, respond to changes in customer needs, and identify dependencies collaboratively with the senior leadership team (SLT) and single technology owners (STOs). • Plan, communicate, and maintain a 3-year customer facing roadmap, working cross functionally with various departments. • Quarterly plan the next program increment (PI) partnered with PerfectServe’s engineering team. • Establish, maintain, and report on product, product management, and roadmap delivery KPIs. • Consult with Product Owners on customer release notes. • Consult with the sales and success organizations as product experts, including joining strategic meetings, supporting the RFP process, and updating competitor battle cards.