• Own Cofertility’s growth engine end-to-end, driving efficient, scalable acquisition across both sides of the marketplace (donors and intended parents) • Build and evolve a multi-channel marketing strategy spanning paid, organic, lifecycle, partnerships, and emerging channels • Drive performance marketing with a strong data-driven experimentation mindset, while expanding beyond Meta and Google into non-obvious, high-leverage acquisition channels • Own and optimize the full funnel from first touch through conversion and retention, with a relentless focus on improving CAC, partnering closely with our tech team on website and lifecycle optimization • Develop and maintain a rigorous measurement and attribution framework to inform prioritization and resource allocation • Evolve and steward Cofertility’s brand, messaging, and storytelling, ensuring a consistent and compelling presence across all touchpoints, including as Cofertility enters new verticals • Leverage AI tools and systems to increase speed, output, and efficiency across creative, testing, and analytics • Lead and develop a lean, high-performing full-time team plus external partners, operating as a player-coach willing to get into the weeds

• Define the marketing mission, narrative, and messaging architecture • Own budget allocation principles, scenario planning, and guardrails • Own the “truth system” across MMM/incrementality/experiments • Ensure Programmatic/CTV and brandformance are planned and evaluated with marketing science • Enforce a unified roadmap for media + creatives • Recruit and develop senior specialists • Translate needs into precise requirements and priorities for Data Science / Analytics Engineering / AI systems • Create concise narratives and decks that explain marketing performance, ROI logic, and next-best investments

• Develop and own the annual marketing strategy across events, media, research, and future verticals. • Define positioning themes aligned with company objectives and commercial priorities. • Build and manage the master marketing calendar in coordination with sales priorities. • Present and defend strategic direction to senior leadership. • Provide strategic leadership and guidance to the existing functional leads and their teams within four critical marketing pillars, ensuring alignment, maximizing impact, and preparing for future scale. • Drive the strategic development and evolution of NEXT.io’s brand positioning, creative direction, visual identity, and narrative across all properties to maximize market influence and resonance. • Oversee the entire marketing lifecycle for Summits, Focus, Retreats, and future event properties, ensuring maximum attendance, engagement, and ROI. • Lead performance-first channel execution across social media, email, SEO, paid media, PR, and content distribution to achieve significant audience growth and engagement. • Strategically manage ticket sales campaigns, drive sponsorship acquisition, optimize lead generation, enhance conversion rates, and ensure robust campaign ROI to meet and exceed revenue targets. • Ensure marketing-sourced and marketing-influenced pipeline growth. Align campaigns with revenue targets and monitor conversion performance across the full funnel. • Partner closely with the Sales Director to maintain funnel integrity. Demonstrate measurable pipeline contribution within the first two quarters to justify the investment in this role. • Lead and develop the marketing team with clear accountability and performance standards. Set KPIs for each pillar and assess performance against them. Address underperformance decisively. Build future functional leadership roles as scale allows. Create a proactive, commercially literate marketing culture. • Own the marketing budget and resource allocation. Approve agency and paid media spend. Select and evolve marketing tools in collaboration with Revenue Operations. Champion AI-enabled marketing efficiencies and intelligence.

• Full ownership of Brand & Performance as an integrated marketing system with a clear focus on ROI, scalability and repeatability. • Build and lead a capital-allocation marketing operating system with a weekly decision cadence. • Manage a double-digit million-euro marketing budget across core KPIs (CAC, payback, retention, incrementality & MMM-based ROI). • Establish a scalable testing engine (media & creatives) with measurable testing velocity and an increasing scaled-learnings rate. • Lead, enable and develop the marketing team, including clear standards, ownership structures and investor-ready communication at C-level and board level.