• Serve as a trusted technical advisor for prospects/customers to provide strategic consultation on data architecture, governance, instrumentation, and business outcomes • Effectively communicate at all levels of the customer’s organization to influence business outcomes via Mixpanel, design and execute a comprehensive analytics strategy, and unblock technical and organizational roadblocks • Own the customer’s success with Mixpanel — documenting and delivering ROI to the customer throughout their journey to transform their business with self-serve analytics • Own onboarding and data health for our strategic and high-value prospects/customers, including ongoing enhancements to their data quality and overall tech stack integration • Engage with customers’ engineering, product management, and marketing teams to handle technical onboarding, optimize Mixpanel deployments, and improve data trust • Deliver a variety of technical services ranging from data architecture consultations to adoption and change management best practices • Leverage modern data architecture expertise to create scalable data governance practices and data trust for our customers, including data optimization and re-implementation projects • Successfully execute on success outcomes whilst balancing project timelines, scope creep, and unanticipated issues • Bridge the technical-business gap with your customers — working with high-level business stakeholders to define a strategic vision for Mixpanel and then working with the right business and technical contacts to execute that vision • Collaborate with our technical and solutions partners as needed on data optimization and onboarding projects • Be a technical sponsor for internal engagements with Mixpanel product and engineering teams to prioritize product and systems tasks from clients

• Serve as the primary point of contact for our clients, understanding their business objectives and using that knowledge to help them achieve their goals through the use of our platform. • Establish and maintain strong relationships with clients through virtual meetings, on-site visits, and attending industry events, ensuring their satisfaction and loyalty. • Develop and maintain a deep understanding of our platform, its capabilities, and its use cases. • Work closely with clients to understand their needs and requirements, and collaborate with internal teams to develop and deliver solutions that meet those needs. • Provide guidance and best practices to clients on how to leverage the platform to achieve their business objectives. • Proactively monitor client usage and identify opportunities for upselling or cross-selling of additional products and services. • Act as an advocate for clients internally, ensuring their needs are addressed and their feedback is heard. • Provide regular updates and reports to internal stakeholders on client health and usage. • Responsible for renewals, identifying upsell opportunities, training, and post-implementation solutioning.

• Build trusted client relationships and maintain high NPS scores. • Manage accounts to minimize churn and drive satisfaction. • Encourage client referrals and reviews while ensuring follow-through. • Identify opportunities for account growth through upsells and cross-sells. • Ensure timely activation of new clients and completion of onboarding milestones. • Support client adoption of Jumpfactor products, courses, and communities. • Handle escalations with professionalism and solution focus. • Ensure campaigns deliver strong ROI and meet key metrics (CPL, MCAC). • Analyze performance data to identify trends, gaps, and improvement areas. • Collaborate with internal teams to resolve issues and optimize outcomes. • Lead client calls and communicate clear, transparent performance updates. • Monitor unsigned MRR contracts and ensure timely renewals. • Manage client tickets and communications, ensuring timely responses. • Conduct periodic quality checks on client calls and meetings. • Track client progress against KPIs and quarterly goals. • Document insights, recommendations, and action items for leadership visibility. • Contribute to continuous improvement of processes and team efficiency.

• Plan, configure and operate CRM campaigns on the Smartico platform (lifecycle, retention, reactivation, VIP and churn prevention). • Create and optimize automated journeys and behavioral triggers based on gaming events, deposits, bets and inactivity. • Segment the player base with a focus on LTV, ARPU, churn, frequency and value. • Manage multichannel communications: email, SMS, push, in-app inbox, WhatsApp (when applicable). • Collaborate with Marketing, Product, BI and Operations teams to align strategies. • Monitor, analyze and report CRM KPIs: retention, conversion, reactivation, campaign ROI and engagement. • Implement and monitor A/B tests and multivariate tests on campaigns and journeys. • Ensure compliance with Responsible Gaming policies, LGPD (Brazilian General Data Protection Law) and industry best practices.