• Develop and execute market focused strategic sales plan for the DACH area/territory • Establish and maintain relationships with key accounts in the assigned territory or region • Identify and qualify new opportunities within existing accounts as well as through new business development • Maintain customer expectations and satisfaction by working with Automata Applications, Customer Success, Service and Product teams to ensure project success • Achieve sales targets and quotas for assigned territory • Conduct regular pipeline reviews and forecast accuracy assessments • Participate in key customer meetings and close complex deals • Analyze territory performance metrics and identify growth opportunities • Collaborate with marketing on territory-specific campaigns and lead generation • Provide market feedback and competitive intelligence to management • Support marketing initiatives through partnering with marketing on territory-specific campaigns and lead generation efforts • Ensure CRM accuracy and adherence to sales processes

• Interact and partner with other sales reps to drive improved specifications and win rates. • Develop and execute territory plans and objectives; including distributor plans for market development. • Leverages competitive selling advantages through the selling process, providing consultative solutions that are specified and converted to orders for products. • Balance selling time to invest roughly 40% of time with key specification influences (architects/owners); 40% with General/Main/Installation Contractors; and 20% with distributors. • Assist and educate contractors on how to properly install our ceiling systems. • Regularly identifies, qualifies and converts new project leads into their project tracking system focusing on high profile, probability & opportunity value. • Tracking 40-60 new construction and renovation projects at various stages in the construction process; Spec/Track/Close; minimum 15 Top Promotional Opportunities (TPO’s) in the specifications stages; and 15 Top Opportunities (TO’s) in the Bid/Tender/Award/Closing stages. • Consistently use Project Tracking System (CRM/SFDC) to capture their project follow-up activities and maintains active pipeline (estimated quantity, value and probability of closure). Constantly update projects so that accurate forecasting can be done (target is 90%+ accurate). • Influence the design choices on key projects using the total product portfolio (mineral fiber, grid and architectural specialties) to create value in the design/specification of multi-product solutions. Strive for spec ratings of 4-5. • Collect and share market and business insight on competitors, trends, product opportunities or other strategic information that will help meet business goals. • Functional expert on competitive products; understanding their strengths and weaknesses. • Understand the building process and how other services integrate with ceiling systems. Constantly look to self develop these skills by interacting with ceiling installers and installers of other trades. • Promote new products that lead to improved mix and market development. • Able to effectively apply and promote selling advantages (vs competitive weaknesses) and communicate in terms of value added to customer needs (architect, owner or contractor). • Identify, plan and execute opportunities for developing distributors; assisting with their distributor plans, lead project follow-up, expediting claims and responsible for the overall relationship. • Responsible for effectively and proactively managing customer complaints in order to optimize the Total Customer Experience (TCE). • Participate in individual and team learning development initiatives. • Execute sales effectiveness on both an individual and member of the entire project selling team. • Position integrates into formal sales career progression process that requires competency at three levels of sales effectiveness, and is performance-based, not time-based, for promotion purposes. • Carry out all duties safely and with consideration of environmental impact, understands and work within the company values, compliance system and Code of Business Conduct. • Carry out other duties in the company’s interest as agreed with management.

• Expert advice on agricultural buildings and barn equipment • Sale of a comprehensive product range • Maintenance of customer relationships with creativity and commitment • Support of existing customer segments and expansion of market position • Responsibility for consulting, planning, preparing quotations, sales and on-site supervision

• Knowledgeable advisor on agricultural buildings and stable equipment • Professional consulting and sales of the comprehensive product range • Maintain customer relationships with creativity and commitment • Manage the existing customer segment and expand market position • Responsible for technical consulting, planning, preparing quotes, sales and on-site project support through to handover to the customer.