• Customer service (email support, customer inquiries, order-related issues) • Maintenance and optimization of product data — ensuring our products are presented perfectly • Support with Google Ads, creation and sending of newsletter campaigns, and marketplace marketing • Webshop management (shop maintenance, promotions, content) • Graphic design (e.g., simple banners, newsletter graphics, social media assets)

• Partner with Marketing Business GM to define and lead the strategic product roadmap for automotive marketing analytics, loyalty studies, and digital marketing audience generating products • Identify market opportunities and emerging trends across automotive, consumer behavior, and performance marketing • Develop long-term product vision aligned with our goals and revenue targets • Lead end-to-end product lifecycle: discovery, requirements, prioritization, develop, launch, and iteration • Collaborate with engineering, data science, analytics, UX, and marketing teams to deliver high performing, scalable products • Ensure product solutions incorporate accurate automotive data, segmentation models, loyalty measurement methodologies, omnichannel audience activation workflows and measurements • Work with automotive OEMs, dealerships, digital marketing agencies, and enterprise accounts to understand needs and use cases • Represent the product suite externally through customer meetings, industry events, and solution demos • Translate customer feedback into applicable product requirements • Mentor product managers and foster a culture of innovation and data driven decision-making • Partner with Technology, Sales, Operations, and Marketing to lead product adoption, go to-market strategies, and training • Align teams around KPIs such as revenue growth, customer retention, product engagement, and market expansion

• Develop and execute comprehensive digital marketing strategies aligned with company goals. • Plan and implement effective SEO strategies to increase website visibility and search rankings. • Create and manage content and copywriting for websites, blogs, social media, and email campaigns. • Develop and oversee social media strategies to strengthen brand presence and engagement. • Manage digital media campaigns across Google, Meta, LinkedIn, and other platforms. • Track, measure, and report campaign performance using Google Analytics and related tools. • Collaborate with internal teams to ensure consistent brand messaging and tone across all channels. • Stay up to date with digital trends, tools, and technologies to enhance marketing efforts. • Manage budgets and optimize campaigns to achieve maximum ROI.

• Support in operational marketplace management on Amazon, Shop-Apotheke, Otto, Hornbach and other platforms • Maintenance and optimization of existing product listings (titles, bullet points, descriptions, images, search terms) • Implementation of SEO measures on the respective marketplaces • Support in PPC optimization: campaign setup, keyword research, monitoring and reporting • Price and competitor analyses • Inventory maintenance and monitoring of out-of-stock risks • Coordination with logistics, production and the content team • Regular analysis of KPI dashboards (conversion rate, CTR, TACoS, Buy Box rate, etc.) • Contribution to launch strategies for new products