• Own Four’s marketing strategy across acquisition, retention, brand, and revenue growth • Define target audiences, customer segments, and lifecycle journeys using behavioral and performance data • Set and manage marketing budgets, forecasting spend against acquisition targets and ROAS goals • Develop and maintain a marketing roadmap aligned with company priorities • Partner with cross‑functional leaders to translate business objectives into measurable marketing initiatives • Own Four’s presence in AI‑powered discovery so that when consumers ask LLMs about BNPL options, Four is the first and best answer • Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, Apple Search Ads, and emerging channels • Build and manage AI‑driven workflows for bidding, targeting, and creative optimization • Own attribution modeling and marketing analytics to understand performance drivers • Monitor and improve key metrics including CAC, ROAS, conversion rates, and funnel efficiency • Test new channels and tactics aggressively, scaling what works and cutting what does not • Create compelling content across social, video, email, landing pages, app store assets, and more • Build and maintain Four’s brand voice and visual identity across all touchpoints • Design content strategies that enable rapid learning, iteration, and sustained relevance • Manage social media presence with a focus on engagement and community building • Produce content that resonates with shoppers seeking a smarter, more transparent way to pay • Architect AI agent workflows that automate content creation, campaign management, audience segmentation, reporting, and competitive intelligence • Use and extend Four’s internal AI operating system to capture marketing knowledge and performance insights • Build dashboards and automated reporting for real‑time visibility into results • Evaluate and adopt emerging AI marketing tools and platforms • Document workflows and learnings so the marketing system compounds over time • Partner closely with Compliance and Legal to ensure all marketing activities meet regulatory requirements • Understand the regulatory landscape for BNPL and consumer financial products • Embed compliance review directly into marketing workflows • Maintain auditable records of marketing approvals and reviews

• Operate, configure, and optimize customer-facing chatbots and AI agents • Translate business processes into structured prompts, decision trees, and automation workflows • Maintain and develop AI-ready knowledge structures with clean taxonomy and consistent tagging • Manage APIs and system integrations, ensuring smooth data flow and automation readiness • Extract operational knowledge from stakeholders and convert it into SOPs and automation-compatible workflows • Document AI logic, prompts, and automation flows to ensure reproducibility, scalability, and auditable process

• Operate, configure, and optimize customer-facing chatbots and AI agents. • Translate business processes into structured prompts, decision trees, and automation workflows. • Maintain and develop AI-ready knowledge structures with clean taxonomy and consistent tagging. • Manage APIs and system integrations, ensuring smooth data flow and automation readiness. • Extract operational knowledge from stakeholders and convert it into SOPs and automation-compatible workflows. • Document AI logic, prompts, and automation flows to ensure reproducibility, scalability, and auditable process.

• Manage stakeholders to build trust and establish a strong foundation for long-term partnerships. • Shape clients’ data strategy and target operating model. • Lead and deliver transformative, innovative client engagements on time and within budget. • Advise clients on data-driven insights and solutions. • Conduct client-specific data value assessments.