• Define and drive Midnight’s long-term product vision and ensure alignment with business goals. • Develop and maintain a strategic product roadmap, prioritizing features and enhancements that deliver the most value. • Identify opportunities for automation, AI-driven insights, and improved integrations to enhance Midnight’s functionality. • Own the entire product development lifecycle, from concept to launch, ensuring timely and high-quality releases. • Work closely with engineering, design, and QA teams to define product requirements and oversee Agile development cycles. • Translate customer feedback and business needs into clear, actionable user stories and acceptance criteria. • Drive scalability and performance improvements, ensuring Midnight remains a robust, reliable solution for users. • Conduct user research and industry trend evaluations to refine Midnight’s market position. • Work with sales and customer success teams to gather insights and translate customer feedback into product improvements. • Define and track key product success metrics (KPIs) to evaluate feature adoption and overall product performance. • Act as a bridge between technical and non-technical teams, ensuring smooth communication and alignment. • Partner with marketing and sales teams to develop go-to-market strategies, product messaging, and training materials. • Lead internal product demos and executive updates, articulating product progress and key decisions. • Mentor and guide junior product managers, contributing to a strong product management culture within the organization.

Product Manager Location: El Segundo United States Job Description: Product Manager - Consumer, Legal Direct We are looking for a Product Manager - Consumer, Legal Direct to join our brilliant Product team focusing on digital experiences for clients of our legal practice. In this role, you'll have the ability to use your creative energy and ingenuity to lead cross-functional teams through the process of building apps and websites to serve clients who've been injured to get access to the compensation that helps them put their lives back together. As a Product Manager - Consumer, Legal Direct, you will lead the implementation and enhancement of new and existing capabilities. You lead discovery and requirements definition, and serve as the face of the business to our technical teams. Our teams work hard, play hard, and enjoy each other's company during both. Come join us and help make the next evolution of health marketing become a reality! At Internet Brands, you'll have four primary responsibilities: - Innovate and ideate with a constant focus on building new data-driven capabilities that drive a sustained and competitive differentiation and service to our clients. - Articulate the vision in a compelling business case - Translate business strategy into the product roadmap, making critical decisions about what features to build and what order to build them in - Collaborate and communicate with various technical and business teams to launch seamlessly, collecting feedback from other teams & clients and integrating that feedback back into the roadmap. - An excellent Product Manager at Internet Brands keeps in mind the long-term vision of the product while driving short-term results, has the market intuition to get there, and has the authority/integrity to lead the team along the way - very much a mini CEO when it's done right. What you'll be responsible for: - Work with business stakeholders to dig deep into client needs - Run POCs and Pilots to assess the feasibility of bringing an idea to reality - Work with UX/Engineering team to design and build new products and features - Bridge the gap between product management and engineering by defining and articulating the technical requirements - Work with marketing and operations leadership to drive successful adoption of your solutions - Note that this is an individual contributor role What you'll accomplish (subject to change): - Provide leadership and ownership of consumer-facing websites that attract consumers to our high quality services - Develop AI-powered messaging and communications solutions that make it easy for clients to get the information they need to sign with us - Develop and deploy mobile app solutions that ease clients' experience of the legal process - Ensure proper data collection to demonstrate the success of your products and drive new iterations How your success will be measured: - Delivering on target while understanding business needs - Measuring the impact on clients, cases, and revenue growth - Contributing at least one R&D project per quarter You will be closely collaborating with the following teams: - Engineering - AI Specialists - Business Operations - BI/Analytics - Attorney Service What we're looking for: - Minimum 2-4 years experience product managing consumer-facing web or mobile products - Experience with rolling out LLM-powered products - Ability to contribute to strong prompt engineering approaches - Analytical approach to products and features with a strong focus on growing adoption and revenue - Strong background with analytics tools such as Google Analytics, Adobe Analytics, Amplitude, etc - Ability to simplify complexities for non-engineers (attorneys, paralegals, marketing, clients) - Demonstrated success building web experiences that convert marketing audiences into successful leads - Decipher and eliminate ambiguities to drive clear, use case-backed, requirements - Willing and able to work hybrid at least 3 days a week in our El Segundo, CA office (Office address: 909 N Sepulveda Blvd, El Segundo CA 90245) Preferred experience/knowledge: - Experience with law firms or legal industry - Understanding of using AI models - Knowledge of web and/or mobile development processes Why Join Us: - Opportunity to make a significant impact in the legal industry - Collaborative and innovative work environment - Competitive compensation and benefits package - Professional growth and development opportunities At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to Start at $90k and depend on your skills, qualifications, and experience. We encourage all interested candidates to apply. In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process. Internet Brands, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus. Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

• Driving at the “Why”: Digging into feature requests to understand the underlying business problem and proposing solutions that address root causes • Rapid Discovery & Prototyping: Using tools, including AI where appropriate, to create logic flows and wireframes that align stakeholders and engineering quickly • Storytelling & Context: Providing clear context on customer needs so engineering teams understand the real-world impact of their work • Dynamic Decision-Making: Adjusting product direction based on data, usage insights, and customer feedback, while making informed trade-offs • User Behaviour Analysis: Using tools such as the License Management App (LMA) and usage data to identify where users find value and where they encounter friction • Implementation Partnership: Working closely with customers to resolve logic challenges and ensure new features deliver measurable value

• Function as a subject matter expert and point of contact for business leads, stakeholders and operational users of assigned products. • Develop an advanced level of understanding of assigned products to effectively collaborate on their refinement and expansion. • Share product knowledge and needs with product owners to assist in their development of requirements, test plans, and execution efforts for assigned product enhancements. • Communicate assigned product activities and advancements to business stakeholders and product owners, as well as FO leaders and role coaches. • Independently assess business needs for process improvements, cost reduction, and automation efforts and bring recommendations to leadership. • Develop, document, and conduct user training for new or enhanced products. • Provide internal or client presentation content for assigned products and participate as a subject matter expert in product demonstrations. • Participate in after-hours and/or weekend work as needed, based on workload demands. • Other duties as assigned.