Title: Retail Media Manager Location: HUNT VALLEY, MD, US, 21031 Workplace: Full-Time You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team. McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work. We are looking to hire a Retail Media Manager immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. What We Bring To The Table: The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer: • Competitive compensation • Career growth opportunities • Flexibility and Support for Diverse Life Stages and Choices • Wellbeing programs including Physical, Mental and Financial wellness • Tuition assistance Position Summary: Reporting to the Senior Marketing Manager, the Retail Media Manager is responsible for supporting campaign planning, execution, and measurement of retail media with a focus on retail search campaigns in North America. This individual will work with internal partners (creative, business, and sales teams) and McCormick's media agencies to aid in the development and execution of retail search marketing plans that enable the achievement of our business and financial objectives. The candidate will be a pivotal part of the Media Optimization & Analytics team with strong analytical and operational skills and ability to manage multiple projects concurrently. Key Responsibilities: - Own Retail Search strategy across North America as the core conversion lever within the full-funnel planning. - Lead agency and platform partners to execute keyword strategy, bidding guardrails, and budget allocation frameworks. - Shape retail search budget planning across brands and retailers. - Align activation to brand objectives, key drive periods, and retailer priorities. - Partner cross-functionally to establish standardized search KPI frameworks. - Drive performance management through in-flight optimization, campaign analysis, and post campaign insights to inform future strategy. - Identify and implement opportunities to simplify and standardize retail media processes. - Partner with category management, consumer insights, and retail teams to develop data-driven retail media plans. - Leverage post-execution analytics to drive optimization and inform investment strategy. - Strengthen the role of analytics in retail media measurement, including providing account-level inputs into marketing mix modeling. Qualifications: - BA/BS in Marketing, Business, or related field - 3+ years of relevant experience with retail media, preferably at an agency or in a CPG related field - Working knowledge of Retail Media platforms like Instacart Ads, Walmart Ads, Amazon Ads, Criteo preferred - Basic understanding of digital media, CPG industry, and competitive landscape - Experience leading projects including proven ability to manage multiple projects effectively and diplomatically - Strong intellectual curiosity and ability to navigate complex / new situations - Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team - Strong oral and written communication skills - Superior analytical and organizational skills required. - Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word) Preferred Qualifications: - Master’s degree in quantitative field or MBA - Deep expertise in retail search platforms (Amazon, Walmart Connect, Kroger Precision, etc.) - CPG or Agency background preferred - Ability to translate quantitative data into actionable insights through storytelling. #LI-SM1 As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future. Base Salary: $87,910 - $153,970 Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick’s Incentive Bonus (MIB) Plan. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include: - Comprehensive health plans covering medical, vision, dental, life and disability benefits - Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support - Retirement and investment programs including 401(k) and profit-sharing plans Current McCormick employees who meet these qualifications and are interested in pursuing this position must notify their direct supervisor and their unit HR representative prior to applying. First consideration will be given to employees who have been displaced from their jobs for positions with the same grade or lower. If there are no qualified candidates, all other employees will then be considered. No displaced employee will receive preferential consideration for a promotional opportunity. McCormick may recruit external candidates concurrently in order to expedite the recruitment process. Qualified internal candidates submitting bids within the first ten (10) days of the job being posted will be considered before external candidates. Internal bids received after the tenth (10th) day will be considered along with external candidates. It is the policy of McCormick and Company to select and promote for all positions without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

• Initiate outbound communication with assigned leads via phone and email • Delivering compelling service overviews that highlight value and build excitement • Build instant rapport through active listening and genuine empathy for client needs • Address inquiries, overcome objections, and set realistic expectations through persuasive dialogue • Achieve conversion targets through consistent follow-up and relationship building • Collect and verify initial client documentation with meticulous attention to detail • Validate client readiness and ensure compliance with onboarding requirements • Update client profiles and communication logs accurately in CRM systems • Serve as the primary gatekeeper for client information quality and completeness • Support Case Managers with document collection and data entry as needed • Participate in monthly verification projects and quality initiatives • Consistently meet/exceed productivity, quality, and conversion metrics • Maintain confidentiality and adhere to all compliance/ethical standards

• Own the day to day management of paid social campaigns across Meta, TikTok, and emerging platforms • Take accountability for client campaign performance, ensuring key KPIs such as ROAS, MER, CPL, CPA, and others are met. • Lead planning initiatives including audience research, geo-targeting, campaign architecture, bidding strategies, and creative briefing. • Approach paid social with a test-and-learn mindset by testing new approaches, analyzing results, and continuously improving performance across your set of client accounts. • Identify new opportunities to help clients accomplish their goals and drive incremental revenue. • Audit existing social ad accounts and identity opportunities. • Manage ad spend, campaign objectives, targeting, and campaign timelines. • Report on current status of accounts, successes, and key learnings. • Participate in internal team meetings - daily, weekly, monthly and quarterly. • Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients.

• Plan, create, manage, optimize, and scale paid media campaigns across Meta, TikTok, Google Search, Display, and YouTube. • Manage performance across multiple client accounts, ensuring goals are hit. • Drive performance on key client KPIs across multiple platforms. • Build and execute cross-channel strategies that integrate creative, targeting, and funnel stages. • Perform in-depth audits and deliver actionable recommendations for all ad accounts. • Monitor account health, pacing, and performance daily, escalating risks proactively. • Lead testing frameworks across platforms (ad copy, creatives, bidding strategies, audiences). • Provide cross-channel insights to improve allocation of spend and maximize ROI. • Collaborate closely with internal Creative, CRO, and Client Success teams. • Use AI tools (e.g., ChatGPT, Midjourney, etc.) to enhance workflows, ideation, or analysis • Mentor and guide junior specialists/coordinators across paid media channels. • Stay updated with industry trends and platform changes across Google and Meta ecosystems.