• Development of content and audience growth for key social channels (LinkedIn, X, Facebook, Instagram, YouTube, etc.) that drive awareness for MeridianLink and associated solutions. • Development of content for key social channels (LinkedIn, X, Facebook, Instagram, YouTube, etc.) that drive pipeline and are associated with active campaigns, linking directly to CTAs and are measured as part of active funnel • Optimization of recruiting social channels such as LinkedIn and Glassdoor based on our employee value proposition and talent acquisition goals. • Monitor all social channels for positive and negative engagement and respond/escalate accordingly. • Governance over social account access controls, scheduling, posting, and archiving. • Support social selling with development of social media advocates group, regular training, monitoring and support.

• You will build wyn’s social media presence from the ground up — channel strategy, tone of voice, and visual aesthetic • You create content that doesn’t look like fintech, but like a brand — copy, images, video, Stories, Reels • You develop campaigns that scale: for brand building, lead generation, and community growth • You analyze what works — and continuously optimize • KPIs are a tool for you, not a checkbox • You stay close to trends before they become trends — and know which ones are relevant for us • You work closely with the Senior Marketing Manager and help advance social as a standalone channel

• Develop and implement a social media strategy aligned with product launches, marketing goals, and audience needs • Create, edit, and publish content across platforms (e.g., X/Twitter, Instagram, LinkedIn, Telegram) • Manage content calendars, posting schedules, and distribution plans in coordination with global marketing and product teams • Work closely with product managers to communicate updates, new features, and benefits of Tether products • Collaborate with partners, influencers, and community leaders to drive awareness and trust • Track key performance indicators (KPIs) — engagement, growth, reach — and report campaign results to senior stakeholders • Adapt messaging for clarity, cultural relevance, and brand consistency • Use AI tools to brainstorm content ideas, visuals, and messaging frameworks to enhance campaigns (ideas only, not for final publication)

• Develop and implement a social media strategy aligned with product launches, marketing goals, and audience needs • Create, edit, and publish content across platforms (e.g., X/Twitter, Instagram, LinkedIn, Telegram) • Manage content calendars, posting schedules, and distribution plans in coordination with global marketing and product teams • Work closely with product managers to communicate updates, new features, and benefits of Tether products • Collaborate with partners, influencers, and community leaders to drive awareness and trust • Track key performance indicators (KPIs) — engagement, growth, reach — and report campaign results to senior stakeholders • Adapt messaging for clarity, cultural relevance, and brand consistency • Use AI tools to brainstorm content ideas, visuals, and messaging frameworks to enhance campaigns (ideas only, not for final publication)