• Set and execute regional mid-market sales strategy by balancing high-velocity execution, disciplined pipeline management, and repeatable sales motions • Build, lead, and scale a high-performing mid-market sales organization by coaching and developing Regional Sales Managers and Account Executives to consistently achieve and exceed revenue targets • Drive predictable revenue outcomes through structured pipeline reviews, deal prioritization, and active leadership in complex, competitive sales cycles • Own regional talent planning, including hiring, onboarding, performance management, and succession planning, to ensure sustained productivity and strong team continuity • Implement scalable onboarding, enablement, and operating cadences that reduce ramp time and improve sales effectiveness across the region • Establish and maintain executive-level relationships with key mid-market customers to support expansion, multi-site growth, and long-term account value • Design, evaluate, and refine territory structure, account segmentation, and coverage models to maximize focus, throughput, and regional scale • Ensure outbound sales activities across the region are conducted in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)

• Define and execute regional enterprise sales strategy focused on large, complex accounts, multi-site deployments, and long-term revenue growth • Build, lead, and develop a high-performing enterprise sales organization by coaching Regional Sales Managers and Enterprise Account Executives to consistently achieve revenue targets • Drive predictable revenue outcomes through structured pipeline reviews, strategic deal prioritization, and active leadership in complex, high-value negotiations • Own regional talent planning, including hiring, onboarding, performance management, and succession planning, to maintain strong leadership depth and continuity • Establish and maintain executive-level relationships with key enterprise customers to unlock expansion, enterprise-wide adoption, and long-term account value • Partner closely with Sales Engineering and Customer Success to ensure solution alignment, successful deployments, and long-term customer outcomes • Design, evaluate, and refine enterprise territory models, account segmentation, and coverage strategies to optimize focus, scale, and regional impact • Ensure outbound sales activities across the region are conducted in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)

• Responsible for driving regional revenue performance, ensuring forecast accuracy, and executing a sustainable growth strategy. • Build, lead, and develop a high-performing, multi-layered sales organization. • Coach Regional Sales Managers and Account Executives to deliver consistent results across new customer acquisition and account expansion. • Establish disciplined operating rhythms, partner closely with cross-functional leaders, and deepen presence within complex industrial organizations. • Accelerate adoption of Tractian’s maintenance and reliability platform across the region.

• Own enterprise revenue growth by defining strategy, scaling leadership, and driving predictable outcomes across complex, high-value accounts. • Lead and develop senior Account Executives and sales leaders. • Define enterprise account and territory strategy, and maintain rigorous forecasting discipline. • Expand Tractian’s presence within large, multi-site industrial organizations and drive adoption of our maintenance and reliability platform at scale.