• Build and activate a high-impact community, convening higher education leaders around shared challenges and insight, and turning that community into a meaningful source of trust, connection, and long-term growth for SimpsonScarborough. • Own B2B demand generation and pipeline impact, with clear accountability for high-quality MQL and SQL generation, long-cycle lead nurture, and sales enablement in a complex purchasing environment. • Modernize the marketing function through AI and automation, embedding intelligent tools and workflows that materially increase speed, consistency, and effectiveness across content, insight, research, SEO, and go-to-market execution. • Partner closely with Growth and Executive Leadership, translating market insight into actionable strategy, revenue alignment, and scalable execution across both new business and renewals. • Shape SimpsonScarborough’s market narrative and positioning, ensuring our point of view, brand, and value are unmistakable and consistently expressed in ways that drive preference and demand. • Lead thought leadership and external presence, serving as a credible, visible voice through original content, convenings, and industry engagement that reinforce differentiation and authority. • Develop and lead the marketing team, setting a high bar for judgment, storytelling, operational rigor, and measurable outcomes.

• Conduct active social media monitoring • Create content and publish it • Plan publication schedules • Monitor and analyze performance metrics • Identify and reach out to potential clients • Prepare promotional campaigns • Develop influencer strategies

• Own development and refinement of the BigFuture Parent Community web page elevating BigFuture resources • Produce short, parent-first micro-topic videos, articles, resources and other content to equip parents and caregivers to support their teens throughout future planning • Produce all aspects of BigFuture Live events for families and caregivers, including developing event plans, sourcing speakers, packaging event content into video cutdowns, and promoting events in partnership with Engagement and Reach • In partnership with our Engagement and Reach and Product teams, implement efforts to measurably grow the parent community and deepen engagement with content • Track parent community engagement metrics with the web page, content and live events to inform future strategy • Implement recruitment, selection and cultivation strategies to ensure a representative group of families from across the country • Own implementation of strategy, agendas and follow-up for a national parent advisory committee to increase understanding of families’ pain points, needs and wants • Monitor and implement surveys, focus groups and other efforts to understand the parent audience and synthesize findings, user needs and implications for BigFuture in partnership with Learning and Assessment • Monitor the college and career planning landscape serving parents and synthesize and share new developments in the BigFuture • In partnership with the Product team, surface recommendations and insights from the parent community to inform product roadmap and future solutions • Implement BigFuture partnerships with parent-focused organizations to generate and promote content to build awareness and grow reach • Identify and implement new strategies to reach and engage parents where they are to boost awareness of BigFuture with the audience • Develop flyers, slide presentations, infographics and other assets to inform and inspire parents and caregivers about the value of BigFuture • Partner with Engagement and Reach to implement strategies to increase parent traffic and enrollment via channels including email, paid media and organic social

• Build and activate a high-impact community, convening higher education leaders around shared challenges and insight, and turning that community into a meaningful source of trust, connection, and long-term growth for SimpsonScarborough. • Own B2B demand generation and pipeline impact, with clear accountability for high-quality MQL and SQL generation, long-cycle lead nurture, and sales enablement in a complex purchasing environment. • Modernize the marketing function through AI and automation, embedding intelligent tools and workflows that materially increase speed, consistency, and effectiveness across content, insight, research, SEO, and go-to-market execution. • Partner closely with Growth and Executive Leadership, translating market insight into actionable strategy, revenue alignment, and scalable execution across both new business and renewals. • Shape SimpsonScarborough’s market narrative and positioning, ensuring our point of view, brand, and value are unmistakable and consistently expressed in ways that drive preference and demand. • Lead thought leadership and external presence, serving as a credible, visible voice through original content, convenings, and industry engagement that reinforce differentiation and authority. • Develop and lead the marketing team, setting a high bar for judgment, storytelling, operational rigor, and measurable outcomes.