• Generating proposals, preparing sales quotations and presentations, planning customer meetings, and demonstrating equipment capabilities on General Imaging Ultrasound (GI) products in assigned territory. • Maintaining satisfactory after-sale relationships. • Penetrating competitive accounts and communicating current market intelligence back to the business, along with field concerns, issues and requirements. • Providing leadership in market analysis and development/execution of strategies and action plans to drive GI Ultrasound sales. • Prospecting for new customers and business in addition to growing and maintaining our existing customer portfolio. • Annual and quarterly achievement of multiple sales and revenue targets. • Development of long-term customer relationships coupled with the ability to identify and capitalize on opportunities that immediately satisfy customer needs.

• Source, pitch, negotiate, and close new brand and agency partnerships across Branded Content, Affiliate Marketing, and Performance Marketing • Own your sales pipeline from prospecting through close, with autonomy over outreach strategy and deal development • Leverage existing relationships while actively building new connections with brands and agencies • Drive revenue growth by expanding deal size, opening new verticals, and securing repeat business • Lead client negotiations, pricing discussions, and contract terms in collaboration with First Media sales leadership • Conceptualize and sell integrated brand partnerships through co-sponsored social videos, product placement, and custom content • Develop compelling pitch materials and campaign ideas that align brand goals with audience engagement and performance outcomes • Collaborate with internal producers, talent, studios, and account management to ensure smooth handoff and successful execution • Maintain editorial integrity and brand alignment while meeting sponsor requirements • Act as a trusted external representative of First Media in client-facing meetings and negotiations • Provide market feedback and insights to help inform pricing, packaging, and product development • Partner with internal teams to streamline deal execution and maximize campaign performance

• Meet or exceed monthly, quarterly and annual revenue targets through the development and continual evaluation of sales strategies that effectively leverage the company’s established distribution channels and product solutions • Provide accurate visibility of forecasted revenue on a monthly, quarterly and annual basis • Provide leadership guidance to swiftly shift sales strategies as necessary to correct forecast variances to revenue targets • Coach and develop the assigned industry/product sales teams, with a focus on evolving best-in- class selling proficiencies • Act as the leadership advocate for assigned team to ensure that sales strategies are well communicated and supported internally • Ensure tactical support so the sales vision is executed effectively within the organization through cross functional alignment with all departments • Identify new market segments that can be pursued across distribution channels • Maintain existing, and develop positive new, relationships with key customers, partners and industry leaders • Identify emerging market opportunities and new go to market strategies • Partner with Marketing to continuously update the overall marketing plan, including messaging for all stakeholders • Manage individual HR issues, reviews and compensation plans • Manage staffing requirements including candidate review, interviewing and hiring process • Engage in development of team members to ensure they form a foundation of knowledge and practices that will allow them to advance in their career • Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy

• Promote DDx as a Core Offering: Act as a primary advocate for DDx, highlighting its unique value in teaching diagnostic reasoning and clinical decision-making to PAs in training. • Build Awareness for Both DDx and Sketchy: Collaborate with academic institutions to showcase how both platforms enhance educational outcomes, ensuring programs understand their complementary benefits. • Deliver Engaging Demonstrations: Conduct compelling product demos and presentations tailored to the needs of PA program faculty and students, emphasizing DDx’s impact on clinical training. • Establish and Nurture Relationships: Develop strong connections with PA educators, administrators, and decision-makers, positioning Sketchy and DDx as essential tools in their curriculum. • Represent at Events: Attend conferences, academic meetings, and other events to promote both products, build awareness, and engage with key stakeholders in PA education. • Gather Insights for Improvement: Act as a liaison between clients and internal teams, providing valuable feedback to help refine and improve DDx and Sketchy to meet user needs effectively. • Support Client Success: Foster ongoing relationships with academic partners, ensuring successful implementation and adoption of DDx and Sketchy, while encouraging long-term collaboration. • Collaborate Across Teams: Work closely with internal departments, including Product, Marketing, and Customer Success, to align efforts and ensure a cohesive strategy for promoting both products.