Role Description The Partnerships Program Specialist plays a vital role in supporting and executing partnership initiatives to drive growth and value for the organization. Reporting to the Director of Partnerships, this role focuses on coordinating and implementing partnership programs, ensuring seamless execution and alignment with strategic goals. The Partner Programs Specialist is responsible for providing accurate information about the company and its services. The specialist is required to keep accurate records of all time spent on calls, as well as customer related questions or assistance. All phone calls will be recorded. Qualifications - Experience working in the veterinary space and/or sales is a huge plus! - Highly motivated with a strong sense of ambition, self-discipline, and a commitment to both personal and professional development. - Confident, energetic, and skilled communicator. - Team player, who excels in cross-departmental collaboration. - Driven by a competitive spirit and a passion for success! - Value constant learning and continual growth as we build a better veterinary experience together. Requirements - Must be able to commit to working 40 hours a week DURING veterinary clinic business hours (8am-6pm CT) Monday - Friday. - Contractor Pay Rate: $20-26/hr based on experience. - Engage with customers/prospects via phone, email and messaging to generate sales. - Leverage various platforms and tools such as Salesforce, Salesloft, Chorus, Chili Piper, and more. - Make a minimum of 40 outbound calls per day along with sending emails to Veterinarians introducing to them the value of Otto. - Meet and exceed monthly goals. - Work with multiple internal teams to ensure that the customer experience is seamless.

• Execute high-volume outbound prospecting via phone, email, LinkedIn, and other channels • Research and prioritize target accounts aligned to RTA’s Ideal Customer Profile • Qualify prospects and schedule high-quality demos with Sales Executives

• Proactively identify and source leads using online research, aged care directories, LinkedIn, industry networks, event lists, and public websites • Build prospect lists aligned to organization’s ideal customer profile • Identify key decision makers including CEOs, COOs, CIOs, IT Managers, Operations Managers • Import new leads into the CRM with accurate and complete contact details • Conduct high volume outbound calls to introduce organization and generate interest • Use structured call scripts and talk tracks to qualify interest and progress conversations • Follow up leads consistently via phone, email, and LinkedIn to drive meeting outcomes • Handle objections professionally and confidently, with a focus on booking the meeting as the next step • Book qualified meetings directly into the sales team calendar • Ensure every lead has a clear next step and follow up date scheduled in the CRM • Maintain an accurate and up to date lead pipeline and deal pipeline • Move prospects through pipeline stages based on activity and engagement • Support conversion by ensuring prospects progress from meeting booked through to proposal stage and closed won • Build and execute outbound email campaigns from within the CRM • Segment lead lists based on service type, organization size, location, and intent signals • Maintain email hygiene, unsubscribe compliance, and correct CRM tagging • Track campaign performance and improve messaging based on open rates, replies, and meeting conversions • Maintain accurate records for all outreach activity including calls, emails, notes, and outcomes • Ensure contact details, organizations, and pipeline stages are correct and current • Regularly clean and enrich CRM data to improve targeting and conversion performance • Tag and categories lead correctly to support reporting and future campaigns • Provide weekly reporting on outbound activity and performance • Track progress against KPIs including calls, emails, meetings booked, and conversion rates • Monitor pipeline health and identify bottlenecks in lead progression • Share feedback on messaging, objections, and market insights to improve outbound strategy

• Own deep account research and targeting. • Identify high potential accounts using data and market signals. • Conduct research on companies, stakeholders, and industry trends that actually matters. • Map buying groups and uncover key decision makers. • Monitor triggers like funding rounds, hiring trends, product launches, and ad spend. • Translate signals into timely, relevant outreach strategies. • Craft highly tailored emails and LinkedIn sequences that get responses. • Develop hypotheses on customer pain points and align messaging accordingly. • Partner with Account Executives to refine account strategies. • Provide rich context and insights ahead of meetings. • Track outreach performance and iterate based on results.