• Set a bold long-term product vision and strategy aligned with the company's growth objectives. • Drive pdfFiller’s AI and innovation roadmap. • Own portfolio-level roadmap prioritization informed by customer insight, market research, and competitive intelligence. • Drive product-led growth by optimizing the full user journey, conversion funnels, retention loops, and unit economics. • Establish a strong operating cadence across discovery, execution, and iteration with clear accountability and outcomes. • Define and track KPIs/OKRs to measure product impact and guide investment decisions. • Mentor and lead a high-performing and highly accountable product management team.

• Lead our long-term Product-Led Growth strategy across key user journeys—from onboarding and activation to retention and referral. • Identify the highest-impact opportunities across the funnel, design experiments that drive measurable outcomes, and ship improvements through a mix of no-code experimentation and close collaboration with engineering. • Own the full experimentation lifecycle, independently run end-to-end A/B tests—from hypothesis to analysis. • Lead strategic initiatives, including pricing and packaging shifts, in collaboration with business leaders and R&D. • Partner with other PMs to bridge growth opportunities with core product initiatives.

• Connect insights to opportunities and maintain a clean, accurate strategic backlog by ensuring every insight is processed, tagged, and linked to the right opportunity • Use data to influence decisions, validate assumptions, and shape product strategy • Maintain Airfocus as a single, discoverable product source of truth • Transform feedback into actionable insights that strengthen decision-making • Shape high-quality opportunities and guide squads toward delivering meaningful outcomes • Stay deeply connected to the needs, struggles, and motivations of clients and partners by participating in client interviews • Create alignment, remove blockers, and keep your squads moving forward confidently by ensuring every teammate knows what’s most important, why it matters, and what’s happening next • Ensure the product team stays close to clients by sourcing testimonials and discovery conversations • Track plan expansion and upgrade metrics, understanding what drives increases or declines – and guide clients toward the right plan through behavioral signals and value realization • Provide the storytelling, context, and clarity needed for company-wide launch success • Drive clear, timely, transparent communication during product incidents • Champion clarity and belief in the product’s direction and evolution

• Play a critical role in developing reporting, analytics, and optimization for Adara's media products. • Collaborate closely with cross-functional teams for successful go-to-market and product positioning. • Identify critical needs to support customers running various types of paid media campaigns. • Create a compelling product vision for Adara's ad tech services based on market trends and customer needs. • Conduct thorough market research and competitive analysis to understand stakeholders' pain points. • Communicate a clear roadmap to Adara constituents and maintain a backlog for execution. • Prioritize features based on business value, customer impact, and technical feasibility. • Define and monitor KPIs to measure the success of Adara's products.