RateGain

• Play a critical role in developing reporting, analytics, and optimization for Adara's media products. • Collaborate closely with cross-functional teams for successful go-to-market and product positioning. • Identify critical needs to support customers running various types of paid media campaigns. • Create a compelling product vision for Adara's ad tech services based on market trends and customer needs. • Conduct thorough market research and competitive analysis to understand stakeholders' pain points. • Communicate a clear roadmap to Adara constituents and maintain a backlog for execution. • Prioritize features based on business value, customer impact, and technical feasibility. • Define and monitor KPIs to measure the success of Adara's products.