• Work across several accounts to drive the maximum results from Organic Search, using advanced SEO and content strategies both on and off-page • Diagnose and prioritize organic opportunities for growth through data platforms, technical and UX audits, content performance, and more • Develop and execute a collaborative SEO strategy for clients that’s aligned with their business goals and best practices • Develop and implement testing SEO strategies to increase organic performance for clients and opportunities for the team • Manage client relationships through regular meetings, detailed and insightful reporting, and quarterly strategy planning • Utilize in-house and 3rd party tools to support strategy, bolster research, and report on results

• Plan, develop, and execute advanced search engine optimization strategies tailored to client needs, ensuring top-tier results within the allocated budget and timeframe. • Measure and report on SEO performance including traffic, rankings, quality of conversions and other trends to our clients through email, phone calls, and in-person meetings. • Collaborate with your immediate team and cross-departmentally on digital marketing strategies that are aligned with your client’s business goals. • Demonstrate knowledge and understanding of client’s business priorities and how they translate into SEO strategies to deliver qualified leads and/or sales for your Essentials clients. • Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas. • Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including effectively managing surplus and overage balances. • Meet expectations of timelines, communication, results and meaningful deliverables to contribute to company and team retention goals. • Exemplify strong communication skills, instilling confidence in clients through trust-building interactions and via email towards company and team communication goals to strengthen and maintain client relationships. • Grow your business acumen by exploring client industries, staying on top of trends, and using insights to drive more innovative strategies. • Accountable to outlined client, team, & company targets for your individual performance and portfolio of accounts and will report on these metrics weekly/monthly as they relate to company goals. • Strategically plan and collaborate with your Lead and with other teammates across the organization to manage scopes, workloads, budgets, and client priorities. • Utilize appropriate SEO tools such as Screaming Frog, Ahrefs, Brightedge, Accuranker, or related tools to enhance, develop and evaluate optimization strategies & effectiveness.?

Role Description We are looking for a results-driven Senior Link Builder Specialist to lead scalable off-page SEO initiatives. This role is responsible for acquiring high-quality backlinks at speed, building authoritative relationships, and expanding our digital footprint across communities such as Reddit, Quora, YouTube, and other emerging platforms. You will play a key role in improving search visibility, strengthening domain authority, and driving sustainable organic growth. Key Responsibilities - Strategic Link Building & Acquisition - Own end-to-end link acquisition campaigns from prospecting to placement. - Identify high-value backlink opportunities aligned with client verticals and SEO strategy. - Deliver consistent growth in referring domains and authority links while maintaining quality standards. - Execute at pace while protecting link relevance and credibility. - Community & Platform-Based Authority Building - Drive brand visibility and link opportunities via platforms like Reddit, Quora, YouTube, niche forums, and communities. - Create and manage profiles, posts, and engagement strategies that attract natural backlinks and referral traffic. - Content & Asset Promotion - Promote blogs, landing pages, research, infographics, and video assets to maximize reach and linkability. - Suggest new content angles that can naturally earn links. - Competitive & Gap Analysis - Conduct backlink gap analysis to identify missed opportunities. - Reverse-engineer competitor link strategies and build action plans to outperform them. - Performance Tracking & Reporting - Maintain daily activity tracking and outreach pipelines. - Report on acquired links, live placements, domain metrics, and impact. - Continuously optimize approach for better conversion rates. - Process Ownership & Innovation - Improve outreach efficiency through automation, tools, and new technologies. - Stay updated on algorithm changes, spam risks, and evolving best practices. Success Metrics - Growth in quality backlinks and referring domains - Outreach-to-placement conversion rate - Speed and consistency of acquisition - Authority and relevance of links secured Qualifications - Strong expertise in modern link-building and digital PR strategies - Proven experience managing blogger and publisher outreach - Ability to secure placements across forums, communities, and UGC platforms - Excellent written and verbal communication skills in English - Proficiency with SEO tools such as Semrush, Ahrefs, Google Analytics, etc. - Strong research, negotiation, and relationship-building skills - Highly organized, self-managed, and deadline-driven - Comfortable working with web technologies and digital publishing workflows

We’re looking for an SEO Specialist who can own search end-to-end — from diagnosing issues quickly to executing consistently and driving compounding growth over time. This is a hands-on role for someone who doesn’t just advise, but builds, tests, and ships. You’ll work closely with a small, scrappy team and collaborate with freelance content and engineering partners to improve site performance, grow organic traffic, and drive measurable revenue impact. A key part of this role is staying ahead of how search is evolving — including AI-driven experiences — and turning those shifts into a competitive advantage. If you’re excited about where search is going — not just where it’s been — and want to build an SEO engine that adapts and wins as the landscape changes, read on for more details. What You'll Do: - Diagnose current SEO performance quickly and define a clear roadmap - Stay ahead of emerging search trends (AI/LLMs, changing SERPs, new content formats) and translate them into strategy - Execute technical SEO improvements (crawlability, indexing, site health) with external dev team - Own content strategy and execution (write and/or manage freelancers), including scalable and programmatic approaches - Drive on-page optimization, internal linking, and continuous experimentation - Track performance and report on traffic, rankings, and revenue impact