Marketing Analytics Engineer
Location
United States
Posted
76 days ago
Salary
0
Seniority
Mid Level
Job Description
Marketing Analytics Engineer
Engenious
• Build and own marketing data platform, ensuring accurate tracking, attribution, and reporting across all marketing and revenue channels • Collect data and perform data modeling in BigQuery and dashboarding in Looker Studio • Create and maintain dashboards in Looker Studio, ensuring data is accurate, actionable, and trusted by stakeholders • Own end-to-end marketing tracking and attribution using GA4 and Google Tag Manager (GTM) • Design and maintain accurate attribution across marketing channels (Google Ads, YouTube, LinkedIn, email, web platform) • Build and maintain a centralized marketing data warehouse in BigQuery, integrating data from GA4, HubSpot, and other sources • Develop and maintain SQL-based data models to represent user journeys, funnel stages, and campaign performance • Configure and maintain HubSpot CRM, including lifecycle stages, properties, and pipelines • Build and maintain end-to-end funnel reporting • Identify and resolve data discrepancies across systems, ensuring consistency • Support marketing campaign execution with proper tracking and performance monitoring • Create and maintain tracking documentation, including event maps, UTM rules, and dashboard definitions • Establish QA processes and launch checklists to ensure campaigns are tracked and reported. • Deliver insights and recommendations on marketing performance, highlighting optimization opportunities.
Job Requirements
- 2+ years of experience in Marketing Analytics, Analytics Engineering, RevOps, or MarTech, Data engineering roles
- Experience working with BigQuery (or similar data warehouse) and writing SQL for data modeling and analysis
- Must have experience building dashboards in Looker Studio or similar BI tools
- Hands-on experience with HubSpot CRM and Marketing Hub, including lifecycle stages, segmentation, and reporting
- Solid understanding of marketing funnels, attribution, and performance metrics (CPA, CAC, conversion rates)
- Strong hands-on experience with GA4 and Google Tag Manager (GTM), including event tracking and debugging
- Ability to work cross-functionally with marketing, sales, and engineering teams.
Benefits
- Remote work flexibility
- Professional development opportunities
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