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Liftoff, Inc. is a marketing and advertising company that specializes in growth acceleration for the mobile industry. As an employer, the company strives to bui
Senior Programmatic Exchange Analyst
Location
California + 16 moreAll locations: California | Colorado | Florida | Idaho | Illinois | Nevada | New Jersey | New York | Oregon | Massachusetts | Michigan | Minnesota | Missouri | Pennsylvania | Texas | Utah | Washington
Posted
96 days ago
Salary
$116K - $155K / year
Seniority
Senior
Job Description
Senior Programmatic Exchange Analyst
Liftoff, Inc.
• Analyze auction data (bidding patterns, floors, traffic shaping, mediation) to identify performance drivers and commercial risks. • Conduct deep-dive investigations into revenue fluctuations and DSP requests, separating technical from commercial root causes. • Quantify the revenue impact of auction mechanics and surface opportunities for growth. • Work hand-in-hand with the Vungle Exchange Commercial team to resolve DSP-facing blockers tied to exchange dynamics. • Provide data-backed recommendations that balance publisher objectives with optimal auction outcomes. • Support negotiations with insights that protect business outcomes and drive incremental revenue. • Build and maintain monitoring frameworks to detect anomalies early and ensure fast triage. • Standardize and automate recurring analyses. • Document and communicate methodologies clearly for cross-functional teams.
Job Requirements
- B.A./B.S. in Analytics, Economics, Mathematics, Engineering, or related field.
- 5+ years of experience in analytics, strategy, or operations; AdTech or programmatic exchange experience strongly preferred.
- Deep understanding of programmatic auctions, SSP/DSP mechanics, and mediation platforms.
- Hands-on experience with openRTB protocols, including interpreting bid requests/responses, auction dynamics, and understanding of post-auction and win-notification flows.
- VAST and MRAID familiarity, particularly how it related to oRTB spec
- Proven ability to connect rigorous data analysis to business priorities — translating complex auction dynamics into actionable insights that drive commercial outcomes in fast-paced, ambiguous environments.
- Strong SQL skills and experience working with large-scale datasets (BigQuery, Snowflake, Databricks).
- Comfortable leveraging modern AI tools (ChatGPT, Claude, Cursor, etc.) to enhance productivity, analysis, and decision-making, demonstrating an AI-savvy approach.
- Familiarity with Python for data analysis, automation, and pipeline development is a plus.
- Clear communicator with the ability to translate complex concepts for both technical and commercial audiences, fostering strong cross-functional collaboration with Product, R&D, and Commercial teams
Benefits
- equity and health/vision/dental benefits associated with your country of residence
- several opportunities for in-person team gatherings including project meetings, regional meetups, and company-wide events
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Wholesale In Good Order (IGO) Reviewer
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