• Leading product initiatives across the full product lifecycle, from discovery and planning through launch and iteration • Working cross-functionally with Engineering, Operations, and Sales teams to define product requirements and deliver high-quality solutions • Creating detailed product specifications and collaborating with technical teams to refine feature requirements • Organizing and participating in development team ceremonies such as standups, sprint planning, and backlog refinement meetings • Conducting discovery sessions with customers and internal stakeholders to validate product needs and uncover new opportunities • Monitoring product performance and utilization data to inform prioritization and product improvements • Communicating product updates, new features, and roadmap changes to internal teams and external stakeholders • Maintaining product documentation and resources to ensure teams have clear and up-to-date product knowledge • Supporting internal teams with product-related questions, troubleshooting, and operational needs • Researching competitors and industry trends within the payments ecosystem to inform product strategy • Collaborating with vendors and processing partners to support ongoing product functionality and integrations • Participating in product roadmap planning and prioritization discussions with key stakeholders

• Supporting product initiatives from discovery through launch by working closely with Engineering and cross-functional teams • Assisting in gathering and documenting product requirements for new features and improvements • Helping create and maintain product documentation, specifications, and internal resources • Participating in development team ceremonies such as standups, sprint planning, and backlog refinement meetings • Working with internal teams to collect feedback on product functionality and user needs • Helping track feature development progress and communicate updates to stakeholders • Supporting internal teams by answering product-related questions and helping troubleshoot issues • Monitoring product usage data and assisting in identifying opportunities for improvement • Researching competitors and industry trends within the payments ecosystem • Collaborating with vendors or partners when needed to support product functionality • Contributing to product roadmap discussions by gathering insights and feedback from internal teams and customers

Role Description The Product Strategist, AdTech is a hands-on contributor within the product organization, focused on building and proving core platform capabilities. This role operates at the intersection of product strategy, activation mechanics, and go-to-market execution. You will support the scoping, development, and launch of core software capabilities that strengthen our All-in-One Workflow vision. You will work cross-functionally across Engineering, Marketing, Revenue, Operations, and Platform Success to thread the needle from idea conception to user implementation. This is an execution-focused role for someone who wants to directly influence what gets built, how it is positioned, and how it performs in market. If you are excited by designing the systems that power modern AdTech, and want to help take those systems to market, this role sits at the center of that mission. This role is hands-on and detail-oriented, with a strong focus on writing requirements, refining workflows, and collaborating closely with Engineering and Product Teams. Qualifications - 3–6 years of experience in AdTech, MarTech, product environments, or digital media platforms. - Deep curiosity about product design and AI-powered workflows. - Detail oriented, proactive, and comfortable working in a collaborative environment. - Comfortable working in a support role to Product leadership while owning specific deliverables end-to-end. - Strong understanding of programmatic media, including campaign setup, audience targeting, bidding, and performance measurement workflows. - Familiarity with platforms such as DSPs, SSPs, CDPs, or ad servers. - Experience drafting requirements scopes, contributing to feature design, or supporting product launches is a plus. - Confident communicator who can operate across technical and commercial stakeholders. - Voracious builder motivated to grow into Product Management or Platform Strategy leadership. Requirements - Partner with the Director of Product Development and VP of Product to translate strategic initiatives into structured product scopes. - Draft detailed requirements for new tactics, workflow enhancements, AI features, and inventory expansions. - Assist in evaluating technical feasibility, user impact, and business tradeoffs before development begins. - Actively contribute to roadmap discussions with informed perspective on activation mechanics and market positioning. - Support coordination across Engineering, Marketing, Revenue, and Operations to ensure new capabilities are fully productized. - Ensure messaging, enablement, internal training, and operational workflows align with feature design. - Support launch readiness by validating that new functionality integrates seamlessly into the unified workflow experience. - Thread the needle between product intent and real-world user implementation. - Research competitive capabilities, partner APIs, and evolving AdTech trends to inform feature design. - Engage with internal teams and select customers to understand friction, edge cases, and opportunity gaps. - Translate real-world activation complexity into simplified, scalable platform solutions. - Think critically about how each feature strengthens the All-in-One Workflow promise. - Collaborate closely with Engineering throughout development cycles to clarify requirements and reduce ambiguity. - Participate in structured validation prior to release as well as continued quality assurance post release to ensure features function as designed across workflows. - Refine and iterate on features post-launch based on feedback and performance insights. Benefits - Core platform capabilities launch with clarity, cohesion, and strong market alignment. - Core platform functionality is constantly delightful for our users and partners. - New tactics and workflow enhancements feel native to the platform — not layered on. - Cross-functional launches are coordinated and confident. - The product roadmap becomes sharper because you actively shape it. - The All-in-One Workflow is a powerful, tangible user experience.

• Use your strong knowledge of our solutions and what our competition is doing to define our product vision in collaboration with your team • Keep up to date with market trends, the competitive landscape and emerging technologies to best provide insights and recommendations for product strategy • Seeking to provide new innovative products while connecting our offerings to showcase the real life value for our customers • Develop and maintain the product roadmap for your portfolio. Outlining key milestones and release plans, communicating updates to stakeholders, and defining and prioritizing product features and enhancements based on customer needs, market trends, and business priorities. Drawing from your experience to effectively balance short-term goals with our long-term vision. • Work closely with engineering, product operations, user experience, marketing, sales and customer experience and driving strong collaboration throughout the product life cycle. • Partner with our team members to define user stories, prioritize backlog items, and participate in agile ceremonies to ensure timely delivery of product releases. • Work closely with our release management team to ensure seamless product launches and go to market for our enablement teams. Support testing of new features to ensure we achieve our business case objectives. • Collaborate with design and engineering teams to create intuitive and engaging user experiences, conducting usability testing and gathering feedback to iterate on product designs, through active prototyping tooling. • Understand key performance indicators (KPIs) and how to identify opportunities for optimization and improvement. • Collaborate with your senior leadership team to enable seamless communication with other stakeholders in the business.