• Own and optimize paid advertising campaigns across Google, Bing, Meta, and more. • Serve as a subject matter expert who can join client-facing calls as needed — educating, reporting, and influencing outcomes. • Craft strategic goals and translate them into impactful campaigns and creative experiments. • Identify opportunities to drive better results and proactively pitch new ideas. • Translate data into compelling performance stories that help clients see your value. • Partner cross-functionally with internal teams to ensure unified strategies. • Keep a close eye on budgets, pacing, and performance—but stay focused on the big wins.

**Role responsibilities****🔍 Analytics & Research** - Monitoring and analyzing competitors’ creatives in the global HR tech and AI product markets - Researching target audiences, candidate/employer needs, pain points, and insights - Analyzing performance metrics (CTR, CPA, CPM, ROAS, etc.) and identifying growth opportunities **🎨 Creative Production & Launch** - Creating tasks for static creatives and writing scripts for video/UGC and static banners - Building test hypotheses and running experiments across advertising platforms - Managing creative projects from idea to final result: preparing briefs, ensuring quality control, and meeting deadlines **📊 Performance Analysis** - Reviewing the effectiveness of creatives and advertising campaigns - Generating insights on how to improve visuals, messaging, and creative mechanics - Offering hypotheses and systematically testing new approaches

• Monitoring and analyzing competitors’ creatives in the global HR tech and AI product markets • Researching target audiences, candidate/employer needs, pain points, and insights • Analyzing performance metrics (CTR, CPA, CPM, ROAS, etc.) and identifying growth opportunities • Creating tasks for static creatives and writing scripts for video/UGC and static banners • Building test hypotheses and running experiments across advertising platforms • Managing creative projects from idea to final result: preparing briefs, ensuring quality control, and meeting deadlines • Reviewing the effectiveness of creatives and advertising campaigns • Generating insights on how to improve visuals, messaging, and creative mechanics • Offering hypotheses and systematically testing new approaches

**Role responsibilities** **🔍 Analytics & Research** - Monitoring and analyzing competitors’ creatives in the global HR tech and AI product markets - Researching target audiences, candidate/employer needs, pain points, and insights - Analyzing performance metrics (CTR, CPA, CPM, ROAS, etc.) and identifying growth opportunities **🎨 Creative Production & Launch** - Creating tasks for static creatives and writing scripts for video/UGC and static banners - Building test hypotheses and running experiments across advertising platforms - Managing creative projects from idea to final result: preparing briefs, ensuring quality control, and meeting deadlines **📊 Performance Analysis** - Reviewing the effectiveness of creatives and advertising campaigns - Generating insights on how to improve visuals, messaging, and creative mechanics - Offering hypotheses and systematically testing new approaches