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Data-Powered. Partner-Driven.
Paid Advertising Strategist
Location
United States
Posted
102 days ago
Salary
0
Seniority
Senior
Job Description
Paid Advertising Strategist
Reunion Marketing
• Own and optimize paid advertising campaigns across Google, Bing, Meta, and more. • Serve as a subject matter expert who can join client-facing calls as needed — educating, reporting, and influencing outcomes. • Craft strategic goals and translate them into impactful campaigns and creative experiments. • Identify opportunities to drive better results and proactively pitch new ideas. • Translate data into compelling performance stories that help clients see your value. • Partner cross-functionally with internal teams to ensure unified strategies. • Keep a close eye on budgets, pacing, and performance—but stay focused on the big wins.
Job Requirements
- Bachelor’s degree preferred
- 5+ years in digital marketing or paid media campaign management
- Hands-on experience with paid platforms (Google Ads, Facebook/Instagram, Bing, etc.)
- Google Ads or Google Analytics certifications are a plus
- Familiarity with Fluency or other ad automation platforms a bonus
- Automotive experience is helpful but not required.
Benefits
- Innovative Environment: Work with a team that values creativity and data-driven strategy in the digital marketing space.
- Career Growth: Opportunity to enhance your skills and advance your career in a fast-paced, evolving industry.
- Client Impact: Play a pivotal role in driving success for leading home services brands through effective digital campaigns.
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• Monitoring and analyzing competitors’ creatives in the global HR tech and AI product markets • Researching target audiences, candidate/employer needs, pain points, and insights • Analyzing performance metrics (CTR, CPA, CPM, ROAS, etc.) and identifying growth opportunities • Creating tasks for static creatives and writing scripts for video/UGC and static banners • Building test hypotheses and running experiments across advertising platforms • Managing creative projects from idea to final result: preparing briefs, ensuring quality control, and meeting deadlines • Reviewing the effectiveness of creatives and advertising campaigns • Generating insights on how to improve visuals, messaging, and creative mechanics • Offering hypotheses and systematically testing new approaches

