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Associate Director, Digital Media
Location
United States
Posted
77 days ago
Salary
0
Seniority
Lead
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Job Description
Associate Director, Digital Media
Mythic
Position: Associate Director, Digital Media FLSA Classification: Exempt Reports to: VP, Digital Media Buying Revision Date: 2026 Work Location: Mythic is headquartered in Charlotte, NC; highly qualified candidates may be considered for a fully remote role. Mythic employees are expected to work from 9:00am-5:30pm EST, but may also require evenings and weekends as client needs dictate. Must be authorized to work in the US without corporate assistance. Must be located in the US. Summary: Mythic is a full service, independent, growth agency HQ’d in Charlotte, N.C., we focus on consumer and B2B high growth brands from the mid-market to Fortune 500. We bring a strategy-first approach with extraordinary creative execution to our suite of integrated capabilities across Social, Email, Paid Media, Analytics and Webdev. Mythic believes that brands have the potential to Be More; more focused on what drives long-term impact, more memorable, more resonant, more consistent and more connected - all in service of delivering accelerated growth. Be More is the ethos we deliver work by. Our Core Values guide us in that work: Own the Work, Find a Way, Create with Purpose, Move as One, and Fuel Curiosity. What you’ll be doing Strategic Leadership & Performance As Associate Director, you will move beyond tactical execution to drive high-level business outcomes. You will bridge brand equity with performance-driven results, serving as a senior consultant to our most sophisticated clients. Operational Excellence & Hands-on Leadership - Platform Mastery: Maintain "hands-on-keyboard" leadership for complex campaign setups across digital platforms. - Media Ops Oversight: Direct the tagging and activation for multiple high-volume campaigns to ensure data integrity. - Accountability: Ensure campaigns deliver on high-level business objectives, moving beyond simple delivery and pacing to true performance impact. - Cross Functional Partnership: Build bridges between account, creative, and data partners to drive overall efficiencies and best in class work. Brand + Performance Strategy - Strategic Investment: Partner with the cross functional teams to architect campaign structures and budget allocations across tactics and buying models to eliminate waste and deliver growth. - Next-Gen Buying: Lead the integration of standard Search and Social campaign builds with AI-intermediated buying strategies, including P.Max, Demand Gen, and ASC+. - Omnichannel Mastery: Maintain familiarity with Programmatic and Retail Media environments, including DV360, The Trade Desk, Amazon, and Walmart Connect. - Data Governance: Connect to client CDP and CRM systems to effectively integrate 1st-party audience data into platform strategies. What you’re great at Managing Complexity - Manage a high volume of tasks & campaigns - Break down campaign objectives into discrete tactics that are part of an integrated whole - Make decisions despite conflicting signals Staying Curious about Marketing - Be a strategist, not a salesperson. Go beyond platform-provided best practices and develop informed POVs on what works in driving impact and why - Balance in-platform operational excellence with an openness to learning new approaches to marketing effectiveness Data for Storytelling + Performance - Identify the signal in the noise: use a blend of analytic tools and metrics to form a clear understanding of how campaigns are performing, and how they can be improved. Communicate this effectively to internal and client stakeholders - Deep understanding of digital media and performance metrics - platform-provided metrics & measurement capabilities (delivery, efficiency, attribution, and ROAS); web analytics & conversion optimizations (some GA4 & GTM knowledge preferred) - Applying Integrated Measurement and non-standard KPIs to drive performance (MMM, Brand Health/Lift, Attention Measurement) Your Experience - Platform Experience: 5–7 years of in platform digital media management experience managing a high volume of activity. - Technical Depth: Current hands-on-keyboard experience in at least two buying platforms, preferably Google and DV360, but also Meta, The Trade Deck etc. - Analytical Prowess: Ability to use a blend of analytic tools to find the "signal in the noise" and communicate performance to C-suite stakeholders. Physical Requirements - Sedentary work that primarily involves prolonged periods of sitting at a desk - Light work that could include carrying 5 pounds - Keyboarding Mythic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Title I of the Americans with Disabilities Act of 1990 (ADA) makes it unlawful for an employer to discriminate against a qualified applicant or employee with a disability. The ADA defines an individual with a disability as a person who: (1) has a physical or mental impairment that substantially limits a major life activity, (2) has a record or history of a substantially limiting impairment, or (3) is regarded or perceived by an employer as having a substantially limiting impairment. An applicant with a disability, like all other applicants, must be able to meet the employer's requirements for the job, such as education, training, employment experience, skills, or licenses. In addition, an applicant with a disability must be able to perform the "essential functions" of the job the fundamental duties either on her own or with the help of "reasonable accommodation." However, an employer does not have to provide a reasonable accommodation that will cause "undue hardship," which is significant difficulty or expense.
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