• Own and manage multiple strategic accounts within a specific business segment and territory, ensuring a personalized, relationship-centric approach. • Develop and implement customized strategies tailored to individual account needs, driving revenue growth and customer satisfaction. • Develop and execute a comprehensive strategic plan to capture market share across assigned geographic region. • Be directly accountable for the sales revenue generated within the assigned territory, focusing on meeting and exceeding set targets. • Define sales potential; prepare budgets; maintain sales tracking and other administrative reporting required by management. • Develop and maintain a sales opportunity pipeline sufficient to capture annual top-line growth targets. • Monitor and report on sales performance metrics, providing insights and strategies to optimize revenue generation. • Utilize CRM software as the primary tool to manage day-to-day sales activities (including pre-call plans, detailed contact management, quotations, communications/email tracking, project management, etc.). • Drive sustainable sales growth and engineering specifications by building relationships with key decision-makers. • Cultivate an in-depth understanding of the specific business segment, staying abreast of market trends, customer needs, and competitive landscape. • Create detailed action plans at an account level to determine the best approach based on application, industry knowledge, buying influences, and key differentiators. • Develop and maintain market awareness and trends within the business, industry, and region. • Leverage market insights to identify opportunities for expansion and growth within the strategic accounts portfolio. • Establish and maintain strong relationships with key decision-makers within strategic accounts, ensuring continuous engagement and loyalty. • Provide technical presentations and product installation training to multiple audiences.

• Independently develop, implement, and manage comprehensive territory strategies • Apply advanced expertise in educational marketplace analysis, funding developments, and industry trends • Exercise significant discretion and independent judgment in developing and executing strategic territory plans • Leverage specialized knowledge of Amplify's solutions portfolio to independently assess complex customer needs • Independently manage business pipeline development and territory revenue forecasting • Develop and maintain long-term strategic partnerships with key educational stakeholders • Conduct independent analysis of territory trends and competitive landscape • Participate in strategic organizational initiatives

• Manage the full sales cycle from lead generation to contract close. • Target and develop relationships with upper mid-market and enterprise-level companies across the U.S. • Collaborate with business development representatives on outbound initiatives and engage with qualified inbound prospects. • Lead discovery sessions and deliver tailored solution presentations to senior marketing and digital decision-makers. • Partner with presales to develop custom demos and persuasive business cases. • Navigate complex sales processes involving multiple stakeholders, including procurement. • Maintain accurate forecasts and pipeline discipline using CRM tools (e.g., HubSpot). • Provide insights to enhance messaging, ideal customer profiles, and go-to-market strategy. • Foster a high-performance, collaborative team environment. • Represent Otelier at relevant industry events, webinars, and conferences.

About Us A pioneer in the caregiving space, Careforth supports family caregivers across the United States to confidently care for their loved ones at home. Through a combination of in-person home visits, remote coaching and our proprietary digital collaboration app, we provide caregivers with support, guidance, confidence, and connection to resources they need. The Caregivers and families we support stay with Careforth for many years, building lasting relationships along the way. Join us today and live our values: lead with heart, cultivate trust, go beyond. Position Summary Reporting to the Vice President of Sales and Community Partnerships, the Senior Account Executive (SAE), Health Plans is responsible for driving referral growth and activation performance across contracted health plan partners within assigned states. This role blends strategic account leadership with sales execution to ensure payer partnerships translate into consistent referral volume, accelerated activations, and sustained market growth. The Senior Account Executive, Health Plans serves as the primary new sales lead for health plan relationships, strengthening executive partnerships, identifying growth opportunities, and aligning joint priorities. The role also owns partner education and market development, positioning Careforth as a preferred partner and influencing health plan leaders to adopt and expand Structured Family Caregiving as a core caregiver support strategy that improves member outcomes, caregiver experience, and plan performance. Acting as a key internal advocate, this individual partners cross-functionally to remove barriers, optimize referral pathways, and ensure operational readiness to support growth and expansion. What You Will Do • Develop and execute state health plan specific growth strategies aligned to payer priorities and market opportunity. • Serve as the lead relationship manager with key health plan leadership, stakeholders and influencers. • Drive the adoption of Structure Family Caregiving through partner education and market development efforts. • Position Careforth as a differentiated caregiver support partner through value articulation and outcomes storytelling. • Own referral growth and activation performance across assigned health plan partners; leverage and report on pipeline data and conversion trends to proactively implement improvement actions as needed • Partner cross-functionally with health plan partnerships, field sales, operations, clinical, and marketing teams to advocate for partner needs and remove internal barriers to growth. • Lead joint business planning processes with health plan partners, including goal setting, QBRs, and growth roadmaps. • Maintain deep knowledge of payer strategies, competitive caregiver support models, and industry trends to identify emerging market opportunities and sharpen Careforth’s competitive edge. • Represent Careforth in key market forums including partner meetings, industry events, and stakeholder presentations • Perform other duties and special projects as assigned. What You Will Bring • 7+ years of experience in healthcare sales, payer partnerships, provider relations, or consulting within managed care environments; deep familiarity with Medicaid, LTSS, or related care models is highly preferred • Proven ability to influence and build trust with senior healthcare leaders (Director and VP levels); existing payer relationships in the designated region are a significant plus • Demonstrated track record of developing and executing state-specific growth strategies and translating those plans into measurable outcomes, including referral growth and conversion performance • Strong ability to diagnose complex partner needs and articulate a differentiated value proposition through high-impact storytelling and presentations • Highly data-literate; proficient in using CRM systems and reporting tools to manage pipeline performance • Willingness to travel as needed to support state-level Health Plan engagement (estimated ~40% travel) You'll Benefit From At Careforth your well-being matters. With flexible schedules, a remote-first culture, and a nationally recognized wellness program, our benefits are designed to help you thrive, both professionally and personally. Discover how we invest in you: https://careforth.com/careers/#benefits The pay range for this position is $108923 - $133424. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and geographic location. In addition to base pay, your total compensation package will include eligibility for an uncapped commission plan. Join Our Award Winning Team Founded in Boston, Careforth's caregiver programs and services improve health outcomes, keeping care at home longer. Additionally, our programs provide financial benefit to caregivers and cost savings to state agencies and health plans. At Careforth, we understand the challenges of caregiving and are committed to supporting family caregivers at every turn. Caregivers play a critical role in the future of healthcare—and so can you. Apply now! For more information, please visit www.Careforth.com. Careforth is an Equal Opportunity Employer* DISCLAIMER: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. *Careforth supports families with diverse backgrounds and as an equal opportunity employer, we seek employees who reflect the diverse population we serve. Careforth complies with all applicable laws concerning hiring and employment practices and is firmly committed to fostering and maintaining a workplace free from discrimination. We pledge to hire, train, and promote our employees without regard to race, religion, gender, gender identity, genetic information, age, national origin, sexual orientation, disability, veteran status, or any other category protected by applicable law. Careforth strives to create experiences that are accessible and welcoming to everyone, including making www.careforth.com and the careers site accessible to any and all users. If you would like to contact us regarding the company’s diversity, equity and inclusion initiatives, inquire about a specific accessibility need or the accessibility of our website, or if you need assistance completing an application process, please contact People & Culture at 866-797-2333.