This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a Creative Producer with a strong performance mindset to drive the development of high-impact marketing creatives. This is a hands-on individual contributor role working closely with the Head of Performance Marketing and an in-house design and motion team. You will own the creative strategy, hypothesis generation, concept development, and performance optimization of marketing creatives. Your goal is to build creative systems that drive growth. Responsibilities - Creative ideation & hypothesis generation - Analyze competitors in Meta Ads Library and Google Ads - Break down hooks, angles, and messaging - Develop structured creative hypotheses - Build testing plans for creatives - Participate in brainstorming sessions - Production management - Write clear and structured creative briefs - Coordinate production with design and motion teams - Review and approve creatives - Iterate winning concepts - Create variations for scaling - Performance analysis & optimization - Analyze CTR, CVR, CPA, ROAS - Identify patterns and winning angles - Optimize creatives through iteration - Generate scaling strategies for winning concepts Qualifications - 3–5+ years experience in performance creative roles - Experience with Meta Ads and Google Ads - Strong understanding of A/B testing frameworks - Data-driven mindset - Ability to write clear briefs for design and motion teams - Understanding of CTR, CVR, CPA, ROAS metrics Requirements - Nice to have: - Experience in AI products, Health & Fitness, or subscription apps - Experience with high-volume creative testing - Experience with UGC formats - Experience using AI tools for creative generation - English B2+ What you will achieve in the first months - Launch 20–30 new creative concepts per week - Build iterative cycles for winning creatives - Improve CTR and CVR through structured testing - Reduce CPA via better hooks and angles - Maintain constant creative refresh to prevent fatigue Benefits - Direct collaboration with Head of Performance Marketing - Real influence on product growth - No legacy processes or bureaucracy - Opportunity to grow into Creative Lead - Work with AI products and global markets - Remote environment and flexible schedule Working Conditions - Remote format - Flexible working hours - B2B contract - Fully transparent gross compensation - Salary paid in USD or EUR - Paid vacation and sick leave

• Lead and oversee multiple disciplines within Direct Sales focused on expatriate health insurance, global medical plans, and related international benefits through Cigna's defined segments & verticals. • Develop and execute sales strategies that drive profitable growth across multinational employers, global mobility programs, and international organizations. • Manage, coach, and develop new business sales managers and teams to deliver consistent performance across regions and client segments. • Ensure sales tools, systems, and processes support complex global sales cycles, underwriting coordination, and client onboarding. • Monitor pipeline performance, conversion metrics, and regional results to ensure achievement of revenue and growth targets. • Build, maintain, and expand strategic relationships with global, regional, and local insurance brokers and consultants specializing in expatriate and international health benefits. • Design and implement broker strategies that support sales growth across international markets and mobility corridors. • Drive & maintain oversight and governance across our GHB markets. • Develop innovative engagement programs, education initiatives, and value propositions to strengthen broker loyalty and advocacy. • Partner closely with brokers to grow revenue while ensuring strong service delivery and long-term relationship retention. • Identify early warning signs of broker or account risk and implement proactive strategies to improve satisfaction and renewal outcomes. • Contribute to setting short- and long-term commercial strategy across sales and distribution for expatriate health insurance solutions. • Lead development and implementation of key programs, processes, and operating models that support scalable international growth. • Make informed decisions—often in complex, regulated, or ambiguous environments—that have lasting impact across the organization. • Collaborate with internal stakeholders including underwriting, operations, medical networks, compliance, and product teams to ensure market-aligned solutions.

• Oversee planning and production of live and/or modular content across broadcast and digital platforms • Serve as an editorial leader — set daily editorial priorities, exercise exceptional news judgment, and ensure accuracy, fairness and standards compliance across all segments • Work closely with Director of Live Content and Director of Modular Content to execute content strategy, align story selection, pacing and platform distribution • Oversee guest booking and segment building • Manage rundowns and segment timing; communicate creative and timing needs to producers and production teams • Collaborate with other Producers and directors to develop programming, special segments and modular content • Oversee execution of live and modular segments — manage in-studio elements, talent stand-ups, live guest logistics, remote feeds and graphics including on-screen text or banners • Ensure guest readiness and briefing; confirm legal/standards clearance and fact-checking for on-air content • Manage content flow with other Senior Producers and Directors to maintain timing, transitions and platform integration (broadcast + digital) • Troubleshoot live production issues quickly and communicate changes to production staff and talent

• Oversee the production process of Summer School, including coordinating schedules, bookings, workflow and more to keep the project on deadline • Assist in scripting as needed • Conceive and execute creative sonic branding, scoring and segment continuity • Help make complicated economics simple and entertaining • Book guests as needed • Cut interviews down to time • Collaborate with host to identify just the right set of episodes to feature in the series • Propose questions and interview outlines for host tape-gathering • Cut, edit and mix episodes of the show with guidance from editors, producers and reporters • Participate in group edits, offering ideas and suggestions for improving drafts • Gather field tape and “found sound” from online and other sources • Assist with live events, if applicable • Conduct research on show topics • Produce content for digital media, video clips from interviews, writing and scheduling social media posts, writing web copy and newsletters and interactive web elements • Contribute to the overall journalism of the team • Assist in coordinating workflow scheduling and communication with other units of NPR, as needed, to execute the show.