• Develop comprehensive paid strategies tailored to the client's goals • Conduct thorough keyword research and analysis • Create compelling and persuasive ad copy • Set up and optimize Google Ads campaigns • Continuously monitor campaign performance • Conduct A/B testing and implement data-driven decisions • Provide clients/teammates with regular reports and analysis • Stay up-to-date with industry trends

What we’re looking for Own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram / Facebook), TikTok, Reddit, X, LinkedIn, and more Who you are - Performance-first + accountable: CAC + payback. - Extremely data-driven: funnels → cohorts → payback - Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs. - Creative: strong angles - AI-leveraged: scale ad creation + iteration with AI tools like HeyGen, - Experienced in SaaS/software What you’ll do - Own channel strategy + budgets across the platforms above. - Build campaign architecture (targeting, bidding, pacing, landing pages). - Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video). - Own measurement + tracking from click → paid user; improve attribution quality. - Automate ops/reporting/analysis to move faster with less manual work. What are Hercules’ operating principles? Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process: - We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers. - We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work. - We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless. Is this a full-time role or contractor? We are open to either. Is Hercules in-office or remote? - For full-time: we would prefer in-office in San Francisco but are open to remote in US timezones. - For contractors: remote in US time-zones What are Hercules’ benefits for full-time employees? - Healthcare, vision, and dental - User whatever AI tools you’d like (you have an unlimited AI budget) - Take what you need vacation policy - Daily lunches, dinners and snacks in the office - We guarantee you will do the best work of your career here What’s the compensation? $100k-$250k (+ equity for full-time)

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Social Strategist - REMOTE. In this role, you will have the opportunity to shape and enhance full-funnel Paid Social programs across multiple platforms, driving customer engagement, revenue growth, and brand loyalty. Your expertise in data-driven decision-making and creative strategies will empower our clients to achieve their business objectives effectively. By collaborating closely with cross-functional teams, you will bring innovative solutions to life while minimizing waste and maximizing impact. Join us in creating measurable outcomes and fostering a culture of growth and accountability. Accountabilities - Develop and execute Paid Social strategies to meet client goals across various platforms. - Collaborate with clients to set clear expectations and provide transparent reporting on results. - Utilize Paid Social tools and automation to optimize campaign performance and reduce waste. - Create and document best practices for team knowledge sharing and client education. - Design and implement data-driven testing to measure campaign success and effectiveness. - Maintain data integrity and tracking accuracy for informed decision-making. - Adopt an owner mindset to drive results and improve workflow efficiencies. Qualifications - 5+ years of experience managing Paid Social campaigns across platforms like Meta and TikTok. - Strong understanding of audience targeting, creative development, and performance metrics. - Hands-on experience with Paid Social tools including Meta Advantage and TikTok Performance solutions. - Technical proficiency with GA4 and analytics to connect media spend to revenue. - Excellent communication and collaboration skills to influence key stakeholders. - Ability to design and execute practical tests to evaluate campaign performance. - A proactive approach to problem-solving and a commitment to reducing inefficiencies. Benefits - Unlimited PTO for a healthy work-life balance. - Comprehensive healthcare benefits including Medical, Dental, and Vision. - 401k retirement savings plan with a 4% match and immediate vesting. - Access to wellness programs and telehealth services at no cost. - Parental leave policy with competitive paid time off. - Opportunities for professional development and learning. - Flexible remote work environment to promote productivity.

• Translate high-level product strategies into comprehensive and actionable media briefs, serving as the central point of contact for media agency activation and operations teams to ensure flawless campaign execution. • Develop and manage multi-channel traffic and conversion forecasts, continually monitor real-time investment pacing, and identify opportunities for optimisation or anomaly resolution. This includes proactively tracking GStore inventory and flagging out-of-stock (OOS) risks. • Own the roadmap for the Learning Agenda, coordinating the execution of A/B testing, experimentation, and creative refreshes with agency partners, and ensuring all results are meticulously documented and integrated into the overarching strategy. • Consolidate complex performance data across the digital stack to create a clear, data-driven narrative on traffic and sales performance. Establish a regular Direct Response (DR) reporting cadence for leadership and cross-functional stakeholders, providing key learnings and strategic recommendations. • Drive operational excellence by defining methods and timelines for strategic implementation and ensuring seamless coordination among product, marketing, and sales teams. • Ensure all digital marketing activities comply with internal policies, privacy regulations, and brand safety guidelines.