• Initiate and maintain contact with prospects through phone calls, emails, meetings, and other communication channels • Identify and engage music retailers and multi-teacher studios through proactive outreach to demonstrate how Fons streamlines administrative workflows and drives the business health of their lesson programs. • Execute a comprehensive sales strategy by nurturing and closing qualified inbound leads while simultaneously driving new business through targeted outbound outreach to music retailers and multi-teacher studios. • Educate prospects on our products, services, and the specific benefits • Handle objections and identify opportunities to demonstrate value to prospects • Manage the full sales cycle from lead generating and cold prospecting efforts, to managing and staying on top of your pipeline to deal negotiations and close • Meet or exceed monthly, quarterly, and annual sales quotas and targets • Build and streamline sustainable and scalable sales processes • Leverage conferences, events, and travel to support sales efforts • Provide clear and accurate visibility into pipeline performance resulting in increased accuracy of revenue forecasts • Maintain a high level of industry expertise, staying abreast on news, trends and changes within the competitive landscape • Develop and maintain strong product knowledge, proactively learning new features, and product updates translating changes to value propositions and refining talk tracks • Lead demos with prospective customers, providing them with information and resources tailored to their needs, while maximizing the value of our products and services • Gather and take feedback from prospects internally, advocating for changes that reflect the needs of our customers and prospects • Effectively manage your sales pipeline by keeping detailed records of customer information and interactions, sales activities, and progress toward sales goals in CRM • Seamlessly transition paying customers to Customer Success**

• Join the Team Powering Independent Music Teachers and Studios • Play a crucial role in accelerating revenue and business growth. • Responsible for outbound sales development, identifying and engaging music retailers and multi-teacher studios to drive adoption of the Fons platform. • Proactively nurture high-value professional relationships and consult with business owners to help them transition to FONS. • Collaborate with Customer Support, Customer Success, Marketing, and Product Teams. • Report to the General Manager of MakeMusic.

• Owns the acquisition of and closes new business for specific assigned geographic territories and/or states. • Confidently sells to C-level executives, VPs, and Field-Based Employees. Adjusts talking points and strategies depending on the persona. • Reports to and collaborates with sales leadership and supporting sales teams to align new business acquisition strategies and pipeline. • Utilizes and understands the “zippered” approach to sales and uses it appropriately. • Actively and aggressively prospects potential new customers. Follows up on touchpoints in a strategic and diligent manner. • Initiates and cultivates relationships with prospective customers via phone, email, attending tradeshows, industry-specific events, and conferences. • Successfully creates and executes an outreach micro-strategy for each potential new customer. • Strategically plans the cadence of and tracks the number of touch points for each prospect. • Leads in-person or virtual product demonstrations with prospective customers. • Drafts proposals, quotes, and contracts in accordance with Tenna’s procedures. • Negotiates contracts and closes deals by developing a thoughtful micro-strategy for each prospect. • Creates outbound email communications using CRM software and analyzes results. • Consistently delivers revenue growth that meets or exceeds quarterly business plans and forecasts. • Effectively leverages cross-functional internal resources to close new business. • Understands strategic selling, remains focused, and sticks with Tenna’s sales strategy. • Understands the product and prospective customer inside and out. Can clearly and concisely articulate the value of the product to prospective customers. • Uses travel often as a strategic method for prospecting, networking, and selling. Travels to and meets with prospective customers onsite to advance the sales process. • Stays abreast of all industry-specific trends and market-related shifts by participating in associations, attending webinars, events, etc.

• Take charge in an outbound sales role, connecting with existing customers and introduce them to the amazing products and services we offer. • You'll be a true consultant, diving deep into each account, building lasting relationships, and gaining a deep understanding of customers' online business needs. • Develop strong, ongoing connections with existing customers, uncovering exciting upsell opportunities and addressing their ever-evolving needs. • Become an expert in our offerings, empowering customers by educating them on how our services can elevate their operations and help them achieve their business goals. • Deliver personalized solutions that perfectly match each customer’s unique challenges and aspirations. • Thrive in a fast-paced, ever-changing environment while staying customer-focused and delivering top-notch service.