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Providing values-aligned consulting in strategy, human resources, hiring, operations, coaching, and more.
Digital Director
Location
District of Columbia + 1 moreAll locations: District of Columbia | Washington
Posted
128 days ago
Salary
$98K - $117K / year
Seniority
Lead
Job Description
Digital Director
Work In Progress Consulting
• Lead NextGen’s digital content and messaging strategy across platforms including TikTok, Instagram, YouTube, X, and emerging spaces • Develop and implement integrated digital strategies that connect organizing goals, issue education, and cultural relevance • Manage day-to-day posting, testing, and growth strategies for organizational social media accounts • Collaborate with Digital Content Producer(s) and campus organizers and organizing teams to surface and identify compelling stories, trends, and content opportunities • Oversee content creation workflows, including working with student creators, influencers, and external content partners • Build and manage relationships with content creators and youth influencers to amplify NextGen's message • Stay current on platform trends, Gen Z culture, and emerging digital spaces where young people organize and communicate • Oversee NextGen's email and broadcast SMS programs, setting messaging strategy, calendar, and performance benchmarks • Serve as lead writer, overseeing checklisting/QA process, and managing email calendar • Lead digital organizing campaigns through website actions such as petitions, advocacy tools, and voter education resources • Explore opportunities to organize/register voters/build community through digital tools • Manage campus digital producer • Coordinate across organizing desks, campus organizers, and coalition partners to launch targeted digital campaigns that support organizing goals • Strengthen NextGen’s ladder of engagement to convert followers into organizers, volunteers, and active participants • Propose new digital trends and tactics that will help innovate NextGen's approach to organizing and cultural engagement • Manage relationships with digital tool vendors, consultants, and platform partners • Oversee website content updates and digital resource management • Develop and execute content plans that support multiple campaigns and organizing priorities • Review, advise on, and execute digital content that supports or uplifts student voices, volunteer opportunities, partnership collaborations, and other related programs • Manage digital asset library and brand consistency across platforms • Provide day-to-day management and mentorship of digital and social media staff, including Digital Content Producer(s) • Set clear goals, workflows, and performance benchmarks for the digital team • Build team capacity and skill in content creation, copywriting, platform strategy, and organizing integration • Drive rapid response strategy and execution during key political and cultural moments • Analyze digital program performance and make data-informed recommendations for growth and improvement • Foster a collaborative, creative team culture that encourages experimentation and innovation • Perform other duties as assigned
Job Requirements
- 5-7 years of communications or digital work for political campaigns, nonprofit advocacy groups, social movements, or mission-driven organizations
- At least 3 years of experience managing staff, contractors, or cross-functional teams – preferably a social media or digital content team
- Demonstrated success creating digital content that resonates with young audiences, especially on TikTok, Instagram, and emerging platforms
- Exceptional writing and storytelling skills with the ability to craft compelling narratives for different platforms and audiences
- Strong understanding of Gen Z culture, digital trends, and how young people engage with media and organizing
- Exceptional copyediting and proofreading skills
- Experience translating organizing goals into compelling digital content and campaigns
- Comfortable using data and analytics to evaluate program performance and guide strategy
- High attention to detail and strong sense of ownership and accountability
- Be a positive, collaborative team player who empowers others to do their best work.
- Proficiency with advocacy CRM tools such as Blue State Digital, Action Network, EveryAction/NGPVAN, or similar platforms
- Familiarity with CMS tools like WordPress and social media management platforms (Hootsuite, Sprout Social, etc.)
- Experience with email and SMS platforms
- Comfort with analytics tools including native platform analytics, Google Analytics, and social media insights
Benefits
- Medical, dental and vision insurance: 100% coverage for you and for your dependents
- Short-term disability, long-term disability and life insurance
- 401(k) plan - we’ll match 100% up to 4% of your salary
- Generous PTO and leave policies
- 19 paid organization-wide holidays
- Up to $150 per month to use toward your cell phone and internet costs
- $100 per month to use toward your personal health and wellness goals
- Flexible spending account for dependent care
- Professional development opportunities to help you achieve your best self
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