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Growth Analytics Lead

Data ScientistData ScientistOtherRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

93 days ago

Salary

0

Seniority

Senior

Bachelor DegreeEnglishSQL

Job Description

Growth Analytics Lead

Freebird

• Guide and optimize spend so it scales efficiently under contribution margin guardrails • Define CAC ceilings tied to 12- and 24-month contribution margin • Model diminishing returns and marginal efficiency curves to inform budget allocation • Translate attribution constraints and measurement uncertainty into practical, decision-ready frameworks • Interpret insights from MMM, incrementality tests, lift studies, or MTA frameworks and translate them into practical budget and investment decisions • Identify which channels, audiences, creatives, and offers drive the highest-quality cohorts • Support structured validation of new channels before meaningful scale • Deliver clear monthly recommendations on where to scale, hold, or cut • Build and maintain 12- and 24-month contribution margin tracking by acquisition cohort • Develop survival curve diagnostics and retention performance visibility across key milestones • Operationalize retention-adjusted CAC and payback thinking into acquisition decisions • Identify acquisition sources that degrade churn, payback, LTV, or margin • Evaluate pricing, discounts, and offers against downstream margin impact • Create cohort-based forecasting views that improve decision quality without turning this role into FP&A • Own tracking health across ad platforms, GA4, server-side events, ecommerce, and subscription systems • Standardize UTMs, taxonomy, and core metric definitions so performance reporting is trusted • Partner with Finance to align revenue, refunds, COGS, and contribution margin inputs • Build automated dashboards and reduce manual reporting • Create a clear source of truth for acquisition efficiency and long-term cohort performance • Analyze tests and performance shifts across pricing, trial structure, billing cadence, onboarding, churn interventions, win-back, and upsell • Provide decision criteria rooted in long-term contribution margin, not isolated metric lifts • Deliver clear narratives on what changed, why it changed, and what to do next

Job Requirements

  • Strong track record as a hands-on, high-output analytics operator in growth, marketing analytics, or subscription analytics
  • Deep fluency in cohort behavior, retention curves, LTV, payback, and contribution margin economics
  • Strong paid media analytics foundation and understanding of attribution limitations
  • Advanced SQL and ability to build scalable dashboards (BI proficiency)
  • Comfort operating in scrappy environments where some reporting starts in spreadsheets and gets systemized over time
  • Strong communication and collaboration skills: you can explain, debate, and align without being rigid or defensive
  • Intellectual humility and openness to having assumptions challenged
  • Bias toward execution: you ship, iterate, and improve systems continuously
  • Exposure to MMM, incrementality testing, lift studies, or MTA frameworks and experience translating those insights into marketing investment decisions
  • Experience linking creative and acquisition inputs to downstream cohort quality
  • Experience working closely with Finance inputs without turning the role into FP&A

Benefits

  • Autonomy with support: real responsibility paired with strong leadership
  • Remote-first and flexible: work with trust, autonomy, and accountability
  • No politics, just execution: a fast-moving, results-driven culture
  • Make your mark: help scale a 9-figure brand entering its next phase of growth
  • Kind and people-focused: we communicate openly, collaborate deeply, and support one another
  • Growth mindset: we embrace change, never settle, and continuously improve
  • Bias for action: we move fast, keep things simple, and innovate without fear

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