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The company behind edX. We connect +81M learners to world-class, free-to-degree online education.
Director, Conversion Rate Optimization, CRO
Location
United States
Posted
124 days ago
Salary
$168.2K - $195.5K / year
Seniority
Lead
Job Description
Director, Conversion Rate Optimization, CRO
2U
• Develop and own the holistic CRO roadmap for both Paid Landing Pages (PLPs) and Organic website pathways. Your primary goal is to increase the yield (Session-to-Lead) from our acquisition traffic. • Establish and govern the testing prioritization framework (e.g., PIE/RICE) to ensure resources are focused on high-impact, high-confidence experiments that drive measurable revenue growth. • Partner with Martech to assess and optimize the experimentation stack (e.g., Optimizely, GA4), ensuring we have the technical capability to deploy complex personalization and multivariate tests at scale. • Partner closely with the Director of Marketing Strategy & Analysis to validate that testing priorities address the highest-value business risks. • Collaborate deeply with Paid Media leadership to ensure landing page strategies align with media buying objectives. • Act as the strategic bridge between Marketing and Product. • Directly manage the CRO Strategy Leads (Sr. Managers) and Web Production/Ops team. • Oversee the velocity and quality of the testing pipeline. • Accountable for key top-of-funnel conversion metrics (Session-to-Lead, Lead-to-Enroll).
Job Requirements
- 7+ years of experience in CRO, Digital Marketing, or Product Growth, with a specific focus on acquisition and landing page optimization.
- 3+ years of experience managing teams and influencing cross-functional stakeholders in a matrixed environment.
- Deep mastery of A/B testing methodologies, multivariate testing, and personalization strategies. Proven track record of driving statistically significant revenue lift from paid and organic traffic.
- Strong ability to interpret data from platforms like GA4, Tableau, and Optimizely to drive strategy.
- Ability to balance immediate 'quick wins' (e.g., copy testing) with long-term structural optimization strategies (e.g., page architecture).
- Expert-level ability to interpret statistical data, identify trends, and make evidence-based decisions.
Benefits
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous paid holidays and leave policies, including unlimited PTO
- Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
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