World Vision Canada

Role Description Reporting to the Director, Philanthropy, the Manager, Major Gifts will lead the major gift fundraising efforts of the organization by building and managing relationships with High-Net-Worth Individuals (HNWIs), securing five- to seven-figure gifts, and supporting the success of World Vision Canada's national campaign. This role plays a key role in shaping philanthropic strategy and driving revenue growth to fund impactful international development programs, while collaborating with the people manager to foster team growth and fundraising excellence. - Drive the achievement of team and individual fundraising targets by leading major giving strategies and managing a portfolio of high-net-worth donors in Major gift. - Serve as the fundraising lead, identifying, cultivating, and stewarding major gift prospects to support organizational revenue goals. - Deliver specialized consulting and strategic guidance to ensure coherence with WVC's principles and enhance communication with leaders and organizations in each market. - Maintain a healthy donor pipeline by ensuring timely movement through the fundraising cycle and consistent progress toward gift conversations. - Develop and implement personalized donor strategies informed by data and insights, aligned with donor interests and giving capacity. - Build and sustain meaningful donor relationships through high-impact, tailored engagement that deepens commitment and increases giving. - Ensure all stewardship activities and recognition plans reflect the donor’s impact and are delivered to organizational standards. - Collaborate with internal teams including Operations, Product & Policy, and Legal to ensure consistent, mission-aligned messaging for major donor audiences. - Act as the internal relationship manager for major donor files, coordinating cross-departmental input and ensuring a cohesive strategic approach. - Work with senior leadership, executives, and volunteers to support strategic donor engagement and philanthropic partnerships. - Identify, qualify, and cultivate new major giving prospects through data-informed research, networks, and strategic outreach. - Leverage donor intelligence and giving trends to personalize engagement plans and maximize long-term revenue growth. - Lead or contribute to the planning and execution of donor cultivation and stewardship events that align with donor motivations and organizational priorities. - Represent the organization at select high-level donor engagements and external events to enhance visibility and foster relationships. - Monitor and evaluate fundraising performance, ensuring accurate tracking of donor interactions and use of CRM systems. - Stay current with philanthropy best practices, fundraising regulations, and sector trends, and share knowledge to support continuous improvement across teams. Qualifications - Bachelor’s degree in a relevant field (e.g., Business, Communications, Philanthropy, or Non-Profit Management). - 5–8 years of experience in senior sales or fundraising roles, with a proven track record of success in major gifts, client relationship management, or capital campaigns. - Demonstrated fundraising experience, with a proven track record of success in major gift development from high-capacity individuals and foundations; or senior sales experience with a successful track record in business development and client relationship management. - Comprehensive knowledge of the donor relationship cycle as well as moves management principles and major gift development strategies such as cultivation, stewardship, and planned giving, or the equivalent in a business/sales development cycle. - Strategic thinker with strong business development and prospecting skills; comfortable working independently and collaboratively in both virtual and in-person environments. - Excellent communicator with strong presentation and interpersonal skills; able to influence, engage, and inspire donors and internal stakeholders, including in public settings. - Results-driven with a proactive, self-motivated approach to achieving ambitious fundraising or sales targets. - Passion for the mission and values of World Vision Canada, with a commitment to social impact; familiarity with international development is considered an asset. - Comfortable working in a Christian environment and communicating with a variety of donors who are faith-based, non-faith-based, multicultural, etc. - Demonstrated ability to work collaboratively with cross-functional teams and support team effectiveness without direct people management responsibility. - Proven experience in contributing to a high-performing team environment, including participating in 1:1s and supporting peer development. - Ability to travel as needed (25% travel required domestic and international). - Expertise in using CRM systems. - Proficiency in French (oral and written) is considered an asset. Benefits - Health Spending Account. - Up to 6% matched pension contributions. - Parental leave top-up. - Generous paid vacation, sick days, wellness and personal days. - Office closed extra days before long weekends (6x/year). - World Vision Canada has consistently been awarded Canada and GTA top employer awards.

Role Description The Director, Brand is responsible for creating and leading World Vision Canada's strategic brand communications and overall brand strategy, and for the end-to-end creative development of key mass-market campaigns (TV, Digital, Social, OOH, PR and Experiential). The role stewards brand health (awareness, consideration, trust and donation intent) while driving conversion to child sponsorships, recurring giving and single gifts. This role partners closely with the Director, Digital Growth & Campaigns to ensure an integrated full-funnel plan across paid, owned and earned channels—from brand building to demand creation and conversion. The Director sets the brand narrative and communications frameworks, oversees creative strategy and production, and ensures all marketing efforts are audience-led, insight-driven, ethically responsible and aligned with World Vision's vision, mission and safeguarding standards. Responsibilities - Brand Strategy & Stewardship: - Own the 3-year, 1-year and quarterly brand strategy and plans, aligned to organizational OKRs. - Define brand positioning, architecture, messaging frameworks and visual identity; evolve and govern brand guidelines. - Lead brand health management including tracking and diagnostics (awareness, consideration, trust, preference, NPS). - Communications & Audience Strategy: - Build audience-led communication strategies rooted in research, segmentation and insight. - Set the integrated communications plan across channels (paid/owned/earned) in partnership with Growth and Media. - Champion ethical storytelling that upholds safeguarding, dignity and accuracy in all content. - Campaigns & Creative Leadership: - Lead development of big organizing ideas and creative platforms for mass-market campaigns that drive brand and response. - Author inspiring creative briefs and ensure double-diamond/design-thinking practices from discovery through delivery. - Oversee creative development and production (video, digital, social, experiential, print), ensuring quality and brand alignment. - Drive integration between upper-funnel brand activity and lower-funnel performance with the Director, Digital Growth & Campaigns. - Content & Storytelling: - Own the enterprise content strategy and editorial calendar for brand storytelling. - Ensure accurate, timely and consented field stories and assets; manage asset governance and DAM usage. - Partnership & Integration: - Collaborate with Product Ministry, Philanthropy, MarTech, CX, and Regional/Global WVI brand counterparts. - Align brand narratives and campaign messages to product priorities (e.g., Child Sponsorship, Emergency, Recurring). - Provide brand guidance to Channel Managers and internal partners; serve as final escalation point on brand and creative. - Data, Insights & Effectiveness: - Commission and interpret research (qual/quant), brand tracking and creative pre/post testing to inform decisions. - Define KPIs/OKRs for brand and campaign effectiveness; partner with Analytics to measure impact and optimize. - Translate insights into actionable optimizations across messaging, creative and media mix. - Leadership & Team Management: - Lead and develop a high-performing Brand & Campaigns team (e.g., Brand Communications, Campaigns, Creative/Studio, Content). - Set clear goals, development pathways and performance rhythms; foster a culture of creativity, inclusion and learning. - Model cross-functional collaboration and influence at CXO and SLT levels. - Budget & Vendor Management: - Own the annualized brand and campaign budget; build business cases and manage allocations for maximum ROI/mission impact. - Select and manage agencies and vendors (creative, production, PR, research/brand tracking) with clear scopes and KPIs. - Ensure compliant, value-driven procurement in partnership with Finance and P&C. - Governance & Compliance: - Ensure all brand and campaign work adheres to World Vision policies, safeguarding standards, legal and privacy requirements. - Maintain an accessible, up-to-date brand system (guidelines, templates, asset library) and deliver ongoing enablement/training. Qualifications - A minimum of 10 years in brand, communications and integrated campaign leadership, with a proven record of delivering brand growth and response. - Experience leading brand positioning/architecture, messaging frameworks and the governance of brand guidelines. - Demonstrated success building mass-market campaigns across TV, Digital, Social, OOH and PR that drive brand health and conversion. - Strong creative leadership: briefing, evaluation, and production oversight; adept with design thinking/double diamond methods. - Expert agency/vendor management across creative, production, PR and research; experience managing multimillion-dollar budgets. - Fluency in audience research, segmentation and insight generation; familiarity with brand tracking and creative testing methodologies. - Collaborative leader able to influence across a matrix and at CXO level; strong people leadership and team development skills. - Knowledge of integrated media and digital ecosystems; familiarity with Adobe Experience Manager and Journey Optimizer an asset. - Nonprofit and/or child-focused sector experience an asset; commitment to ethical storytelling and safeguarding. - Bilingual (English/French) an asset. Benefits - Health Spending Account - Up to 6% matched pension contributions - Parental leave top-up - Generous paid vacation, sick days, wellness and personal days - Office closed extra days before long weekends (6x/year)

Role Description World Vision Canada is building a Youth Strategy to grow long-term awareness, trust, and giving-readiness with Gen-Z. We need a UX Research Intern to help us understand new youth/Gen-Z segments, test early ideas quickly, and turn messy signals into decision-ready insights. In this role, you will support discovery research and rapid experimentation to validate the desirability of youth-facing products, experiences, content, and engagement pathways. You will work closely with the Youth Strategy and Innovation Program Manager and cross-functional partners (Market-Creating Innovation, Brand and Creative) to ensure we are building youth experiences that are resonating, engaging, and credible. This is an applied research role. You will help plan and run studies, recruit participants, analyze qualitative and quantitative data, and communicate findings in clear, practical formats that directly inform what we build next. You will play a crucial role in understanding Gen-Z user needs, testing concepts, and providing data-driven insights to inform product decisions. Your attention to detail, curiosity, analytical skills, and ability to translate research findings into actionable insights will be essential to the success of the Youth Strategy. Responsibilities - Market & secondary research: segment scans, competitive/analogous analysis, and trend reviews to inform problem spaces. - Refine Youth Personas & Journeys with ongoing research and evidence, link insights to hypotheses and experiments. - Research across product/experience lifecycle: discovery research, interviews, usability tests, surveys, card sorts, diary/experience sampling, fake-door tests, A/Bs, and concept tests. - Translate big questions into testable hypotheses (assumptions, what would prove/disprove it). - Assist in creating experimentation plans: design and run light-weight tests (interviews, surveys, rapid concept tests) and success measures to assess hypotheses. - Analyze qualitative data (themes, patterns, quotes) and quantitative data (survey results, simple stats, distribution checks). - Create clear outputs: insight summaries, JTBD, problem statements, and decision-ready recommendations. - Maintain organized research documentation (notes, recordings where permitted, consent forms, recruiting logs, learnings repository). - Recruit research participants reflecting diverse youth perspectives (with inclusion and representation in mind), manage incentives, maintain consent, and keep a working inventory. - Coordinate scheduling, incentives, consent processes and privacy-safe data handling. - Follow safeguarding, ethical research practices, informed consent, and data-handling standards especially when research involves minors or sensitive topics. Qualifications - Currently enrolled in (or recently graduated from) a relevant program: UX/HCI, psychology, sociology, anthropology, communications, market research, public health, or related. - Hands-on UX research experience (may include internships, co-ops, lab work, or freelance) in digital products or services. - Working knowledge of core methods (interviews, usability tests, surveys) and basic statistics (sampling, significance, confidence, bias). - Ability to design a study, write protocols, create discussion guides, and choose the right method for the question/time. - Experience synthesizing into clear insights (findings, implications, recommendations) for non-research audiences. - Familiarity with Figma and at least one research toolset: survey (Typeform/Qualtrics), testing (UserTesting/Lookback), or analytics (GA/Amplitude). - Strong written and verbal communication; crisp storytelling with visuals. - Commitment to ethical research, safeguarding, and inclusive practices. Requirements - Experience with A/B or multivariate tests and experiment design. - Familiarity with tools like Figma, Google Forms/Typeform/Qualtrics, Miro/FigJam, and basic analytics (GA4 or similar). - Experience researching sensitive topics or working with youth-facing programs. - Knowledge of Lean Startup, Design Thinking, or agile delivery. - Exposure to market research or segmentation work. - Nonprofit or social impact experience. Benefits - Health Spending Account. - Up to 6% matched pension contributions. - Parental leave top-up. - Generous paid vacation, sick days, wellness and personal days. - Office closed extra days before long weekends (6x/year).