Workyard

• Attract more contractors to the brand and build market demand • sharpen pitch to engage contractors quickly • Attend events and communities where contractors are present • Enhance sales and partnerships effectiveness • Generate customer marketing through case studies and references

Video Marketing Specialist Location San Francisco Office Employment Type Full time Location Type Remote Department Marketing OverviewApplication Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either. With a strong core product and a multi-product roadmap ahead, we are hiring a video content creator and editor to own Workyard's video presence from concept to final cut. This position will report into the Organic Growth Lead. You will be the face of Workyard's video content and the person responsible for getting it made. This is not a role that receives a script and edits it. You will develop content ideas alongside the organic growth lead and content team, write your own scripts, plan and film your own shoots, and deliver finished videos ready to publish. From strategy to shoot to final cut, this is your pipeline to own. Workyard's audience is U.S. construction and trades. The content needs to feel credible to contractors, project managers, and field service operators, not polished corporate video. You will need to understand that world, speak its language on camera, and produce content that earns the trust of people who can spot inauthenticity immediately. The format mix includes talking-head explainers, tool walkthroughs, on-site construction footage, customer interviews, short form content and more. You will need to be comfortable in all of them, both in front of the camera and behind it. Responsibilities Content Strategy and Planning - Collaborate with the organic growth lead and content team to develop Workyard's YouTube content strategy. You are not handed a content plan to execute. You bring ideas, identify gaps, and help shape what gets made and why. - Develop a rolling content calendar that keeps production consistently ahead of publishing. The channel should never stall because planning fell behind. - Stay close to what is resonating in the construction and trades space on YouTube and other social platforms. Bring that intelligence into planning conversations. - Use AI tools to accelerate ideation, research, and script development. This is expected, not optional. Scriptwriting and Pre-Production - Write scripts from a content brief. You own the final script without needing a separate writer. Scripts should be ready to shoot with minimal rewrites. - Plan each shoot: location, shot list, any on-site access required, and any minimal crew or equipment coordination needed. - Structure scripts for YouTube specifically: strong hook in the first 30 seconds, clear narrative arc, and a payoff worth watching to the end. On-Camera Presenting - Appear on camera as the primary presenter across Workyard's video content on YouTube, LinkedIn, and other channels. This is a core requirement of the role. - Present in a way that feels natural and credible to a U.S. construction and trades audience. You do not need to be a polished broadcaster, but you need to be someone that the audience trusts and keeps watching. - Candidates must submit a video sample as part of the application. A portfolio reel alone is not sufficient. Filming and Production - Operate the camera yourself or manage a minimal crew where needed. You are responsible for getting the footage, not waiting for a videographer to deliver it. - Coordinate any on-site access required for construction footage, interviews, or location shoots. - Maintain your own equipment or manage what is needed to produce content at the quality level the channel requires. Video Editing and Post-Production - Own the full edit from rough cut to final delivery: color grading, audio mixing, music and sound design, lower thirds, captions, and export. - Apply motion graphics to support the narrative: animated text overlays, transitions, lower thirds, and branded graphic elements. Work with the graphic designer for asset creation where needed. - Cut short-form versions for YouTube Shorts, LinkedIn, and other social platforms. Short-form content should be edited for the format, not just trimmed from the long-form version. - Export in the correct format and specs for each platform. - Own the editorial call on whether a cut is ready to publish and be able to articulate why. - Collaboration and Workflow - Work closely with the organic growth lead and content team on content direction. Execution is yours. Strategy is a shared responsibility. - Coordinate with the graphic designer for branded visual assets and motion graphics integration. - Maintain an organised file system across all projects with consistent naming conventions and storage the broader team can access. - Flag production blockers early. If a shoot needs to move or a deliverable is at risk, the team should know before it becomes a problem. Requirements - You are comfortable on camera - You write scripts that work on screen. Natural dialogue, a clear arc, and a hook that earns the next 10 minutes. Not academic copy. - You can shoot your own content. You understand lighting, framing, and audio well enough to produce footage that does not need rescuing in post. - You edit with intention. You understand that pacing, sequencing, and rhythm are what make a video hold attention, and you make deliberate choices at every step. - You know the basics of motion graphics well enough to bring static assets to life in After Effects or an equivalent tool. - You have a strong feel for YouTube specifically. Long-form YouTube has its own rhythm. You know when to cut, how to hold attention past the first 30 seconds, and how to structure a video so people watch to the end. - You can shift gears for short-form. Faster cuts, on-screen text, sound design that works without headphones. You are comfortable in both modes. - You bring ideas to the table, not just execution. You are proactive about what the channel should be doing next and bring that strategic thinking to the table. - You use AI tools to work faster without cutting corners on quality and are actively passionate about the advancements and precision these tools can bring to your craft. - You are organised and predictable about turnarounds. - You have 3 to 6 years of video content experience with a portfolio and on-camera samples to show. We will ask for both.You have produced YouTube content specifically, with an understanding of audience behaviour, retention, and format norms. - You are proficient in at least one primary editing platform. You are proficient in Adobe After Effects or an equivalent motion graphics tool. - You are comfortable being judged on the quality of the finished content, channel growth, and whether it ships on time.

• Build brand authority and trust signals for Workyard • Earn placements and citations in 3rd-party publications through proactive outreach • Engage in online communities like Reddit, YouTube, LinkedIn, and others • Report on outreach volume, response rates, citations earned, and LLM citation rate • Own the publishing pipeline of company news and updates on Workyard blog • Maintain a social monitoring system across target communities for relevant discussions

• Remain actively available on phone and chat queues during scheduled shifts • Handle a high volume of inbound customer interactions in real time • Maintain strong response times and availability metrics • Assist customers with general product usage questions • Troubleshoot basic issues and provide step-by-step guidance • Troubleshoot GPS and location issues on mobile and web applications • Assist with geofence setup and troubleshooting • Support expense product questions, including how to activate and use cards • Answer basic questions regarding forms • Escalate complex or technical issues to Tier 2 or appropriate teams when needed • Answer customer inquiries related to invoices and charges, plan details and pricing, billing cycles and proration • Explain billing adjustments clearly and professionally • Updating payment information • Identify and assist with duplicate user profiles • Guide customers through resolving duplicate accounts • Collaborate with internal teams (Tier 2, Engineering, Revenue, Implementation, Sales) for issue resolution • Accurately document all customer interactions in the support system • Maintain high availability on phone and chat support • Meet or exceed response time and resolution targets

Workyard is a growing startup developing an industry changing workforce management SaaS solution for the construction industry. In a market where $300 billion is spent annually on labor, we are fundamentally transforming the experience for both companies and workers by adding trust, transparency, and modern technologies to the work management process. We are seeking a Software Implementation Specialist to join our Customer Success team and be a critical interface to our clients. As an expert in product and the customer journey, you will onboard new clients onto the Workyard platform and serve as a primary point for customer on-boarding and ongoing support. You will strive for excellent customer support outcomes, and ensure key performance metrics are monitored and achieved to the highest level of customer satisfaction. This position is 100% remote, and business hours will be CST. Compensation: $70,000 - $80,000 base + benefits + equity Final compensation may vary based on experience, qualifications, and applicable wage laws. Responsibilities - Learn and deeply understand the Workyard product, features and roadmap - Onboard new clients onto the Workyard platform - Primary contact for all customer support inquiries that are escalated and not answered by automated support tools - Manage and improve content in the automated support tools to improve customer self service capability utilization - Ensure timely and accurate resolution of customer inquiries and issues - Manage and track issue escalations to engineering or within customer success - Improve performance by raising efficiency and exploring new technology and process improvements - Provide valuable feedback to the product team based on customer experience and issues - Assist with special projects as needed Requirements - 5+ years experience in Implementation for a SaaS solution - Understanding of business process and data mapping - Strong analytical and problem-solving abilities, with proficiency in troubleshooting and identifying multiple options for resolution - Excellent communication and problem-solving skills - Multi-tasking abilities - Adaptability to a fast paced, and constantly changing environment - Aptitude and appetite to learn new technologies - Patience when handling tough cases or clients - Bonus points for domain knowledge in payroll applications or the construction industry Benefits Comprehensive benefits including Aetna medical, dental, and vision coverage, Flexible Spending Accounts (FSA), Teladoc virtual care, One Medical membership, Kindbody family-building support, an Employee Assistance Program, 401(k) retirement plan through Empower, and pre-tax commuter benefits (for those based in our San Francisco office). Equal Opportunity Employer Workyard is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable law. Accommodations Workyard is committed to providing reasonable accommodations for individuals with disabilities during the hiring process. If you require assistance or accommodation, please contact us so we can support you.

• Remain actively available on phone and chat queues during scheduled shifts • Handle a high volume of inbound customer interactions in real time • Assist customers with general product usage questions • Troubleshoot basic issues and provide step-by-step guidance • Provide answers to basic questions regarding forms • Collaborate with internal teams (Tier 2, Engineering, Revenue, Implementation, Sales) for issue resolution • Accurately document all customer interactions in the support system

• Consistently prospect your book to find opportunities to upsell and upgrade. • Develop a deep understanding of your customer pool. • Deeply understand and communicate product features, product positioning and the value proposition for customers • Perform live demos of new features and create sharable recordings • Communicate product updates, enhancements, and industry insights to clients • Provide customer support where needed to overcome objections for renewals and upgrades • Introduce customers to the referral program and build customer advocates. • Assist with inbound support channels

• Engage with mainly outbound leads across channels • Hit and exceed your weekly and monthly targets for qualified meetings, activity levels, and lead response times • Conduct thoughtful discovery conversations to qualify prospects for sales demos • Schedule meetings for Account Executives and ensure a seamless handoff • Manage your pipeline of leads, keeping activity and opportunity notes updated in Salesforce • Execute outbound campaigns to supplement inbound leads using Outreach and Dialpad • Collaborate closely with AEs and Sales leadership to give feedback on lead quality and buyer insights • Use data to prioritize outreach and tailor your messaging to decision-makers in construction businesses • Help iterate on outbound sequences and messaging based on what’s working in real conversations

• Own monthly sales targets within assigned territories • Manage and optimize your business pipeline through focused prospecting • With solid inbound pipelines, spend majority of the time in sales calls to prospects to set up demos, establish relationships, and close deals for our B2B SaaS platform • Use a consultative sales approach to understand a prospect’s needs and pain points and effectively communicate how Workyard will meet those needs • Partner with customers to understand their business needs and requirements

• Own activities in social and community channels for Workyard's LLM visibility strategy • Manage online community engagement across Reddit and other relevant forums • Write YouTube scripts and run the LinkedIn content calendar • Collaborate with video editor and content team • Report on engagement metrics and trends.