WHYTEMATTER Staffing Solutions

• Managing paid advertising campaigns across Google, Microsoft, Meta (Facebook/Instagram), TikTok, and LinkedIn • Analysing campaign performance and implementing data-driven improvements • Creating and testing ad copy and creatives across multiple platforms • Managing and allocating advertising budgets effectively • Conducting A/B testing to optimise campaign performance • Reporting on results and providing insights to improve strategy • Collaborating with internal teams to refine and enhance campaign performance

• Act as a guardian of the brand, ensuring consistent application of brand positioning, tone of voice, and visual identity across all channels, campaigns, and outputs. • Translate brand strategy into clear guidance, priorities, and direction for marketing activity. • Own the planning, prioritisation, and delivery of brand-led content and organic channel activity across email, organic social, website content, and wider online brand campaigns. • Monitor performance across brand, content, and organic channels using analytics platforms, CRM and email systems, and social reporting tools. • Act as the primary owner of agency and supplier relationships related to content and organic channels.