VIP (Vermont Information Processing)

• Own the integrity and quality of sales data in HubSpot, including deals, pipelines, contacts, and activity records • Build and maintain sales enablement assets, including sequences, email templates, and quote templates • Fulfill ad-hoc requests from the sales team related to HubSpot workflows, reporting, and process support • Generate and maintain reports and dashboards related to pipeline health, forecast accuracy, and sales activity • Identify operational gaps or data issues, propose solutions, and implement improvements with minimal direction • Maintain a repository of standard sales documents, including contracts and pricing materials • Support quote creation as needed

• Project management • Train new and existing customers to use our logistics software • Analyze customers’ routing and scheduling operations to determine the best use of our software and services • Implement tools and verify customer data required to perform logistics services • Provide post-implementation support

• Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events • Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report • Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room • Manage vendor relationships, venue contracts, AV, catering, and all event logistics • Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance • Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities • Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event • Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work

• Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions • Create sales enablement content — battlecards, objection handling, feature one-pagers that help reps win competitive deals • Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams • Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion • Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning • Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions • Partner with demand gen to develop campaign messaging for product-led campaigns • Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel. • Write customer newsletters, blogs, white papers, and other lead-gen content as