Viceroy Hotels and Resorts

Role Description We are seeking an experienced Senior Leisure Sales Manager to join The Observatory Sun Valley, A Viceroy Resort – sales team. The Senior Leisure Sales Manager is directly accountable for driving leisure revenue, market share, and brand presence for our Sun Valley resort hotel. This is a demand-generation leadership role with clear revenue ownership, responsible for delivering measurable results. The ideal candidate brings an entrepreneurial mindset, a robust luxury advisor network, and a proven ability to create demand in priority markets. Responsibilities - Revenue Generation & Sales Performance - Direct accountability for leisure revenue production in assigned territories, with defined targets tied to pipeline, conversion, and bookings. - Success is measured by revenue contribution, not activity volume. - Demand Generation & Market Penetration - Actively create demand in priority markets, not simply managing existing accounts. - Develop and execute targeted strategies to penetrate key feeder markets, open new accounts, and drive incremental business. - Sales Execution Discipline - Own the full lifecycle of sales activity: pre-planning, in-market execution, and structured post-visit follow-up with clear conversion tracking. - Maintain strong, visible relationships with top-producing accounts through proactive outreach, sales calls, and regular communication. - Reporting & Accountability - Produce accurate and timely reports of appointments, sales calls, and conversion results. - Respond to and proactively upsell Viceroy branded experiences and exclusive activations, owning the sales life cycle while collaborating with on-property Reservations team & operations. - Luxury Leisure Market Development - FAM Strategy Ownership - Design and execute highly targeted FAM programs with defined objectives, qualified participants, and post-stay conversion plans. - Luxury Advisor Network - Leverage established relationships with top U.S. luxury advisors and agencies; this is critical for success in the role. - Positioning & Storytelling - Translate property positioning into compelling narratives that drive engagement and conversion across all segments. - Market Intelligence - Develop and maintain knowledge of market trends, competition, and customers. - Understand the overall market, competitors’ strengths and weaknesses, economic trends, supply and demand, and know how to sell against them. - Candidate should be well-versed in luxury ski/mountain destinations and able to differentiate resorts in a competitive landscape. - Ability to ski or snowboard is desired and will be an asset to this role. - Strategic Partnerships & Collaboration - Representation Alignment - Work in full coordination with representation partners to ensure all market activity is aligned, visible, and drives measurable results. - Strategic Collaboration - Partner with Director of Sales & Marketing & Revenue Management to align leisure strategy with pricing, yield, and demand forecasts; identify need periods and develop targeted leisure promotions. - Work with Director of Sales & Marketing to manage luxury and leisure travel advisors, wholesale and tour operator partners, consortia and preferred partner programs, FIT and leisure group segments. - Leadership & Operational Excellence - Entrepreneurial Leadership - Operate independently in a lean environment, build structure where needed, and drive results without heavy reliance on on-property support. - General Operational Responsibilities Qualifications - 3-5 years of progressive hotel or resort sales experience, with a strong emphasis on luxury leisure segments. - Proven success managing luxury leisure, wholesale, and consortia accounts. - Deep network of U.S. luxury advisors and agencies. - Experience supporting resort or destination properties. - Ambitious, tenacious, and entrepreneurial, with a track record of building business in lean environments. - Ability to travel frequently between property and source markets as assigned. - Familiarity with CRM systems, sales analytics, and revenue management concepts. - Must be proficient in MS Windows (Excel, Word, Powerpoint, Outlook). - Must be able to effectively communicate both verbally and written with all levels of employees and guests in an attentive, friendly, courteous, and service-oriented manner. - Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests. - Must be able to multitask and prioritize departmental functions to meet deadlines. - Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner. - Attend all hotel required meetings and trainings. - Maintain regular attendance in compliance with Viceroy Hotel Group, as required by scheduling, which will vary according to the needs of the hotel. - Maintain high standards of personal appearance and grooming, which include wearing nametags. - Comply with Viceroy Hotel Group regulations to encourage safe and efficient hotel operations. - Maximize efforts towards productivity, identify problem areas and assist in implementing solutions. - Must be effective in handling problems, including anticipating, preventing, identifying, and solving problems as necessary. - Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives. - Must be able to maintain confidentiality of information. - Perform other duties as requested by management.