USA TODAY Network

• Execute a high volume of outbound and inbound sales activity, averaging 50+ calls per day. • Manage and grow an existing portfolio of advertising clients while identifying opportunities for retention, upselling, and expansion. • Prospect for new business through consistent outbound outreach and follow-up. • Recommend customized print and digital advertising solutions that align with client goals. • Guide clients through short, transactional sales cycles with urgency and accuracy. • Process advertising orders, campaign updates, and client requests efficiently. • Maintain organized CRM activity, pipeline management, and accurate documentation using Salesforce and other sales tools. • Balance prospecting, customer communication, administrative work, and campaign management throughout each day. • Partner with internal support teams to ensure a positive client experience and successful campaign execution.

• Conduct architecture reviews of the ad tech stack and provide privacy guidance to our ad tech teams • Analyze system designs and data flows to identify and mitigate potential privacy vulnerabilities • Providing privacy support for security incident response, triaging privacy incident investigation, and supporting the USA Today Co. Privacy Office in related breach response • Assisting in the development and maintenance of privacy content for the company’s privacy intranet • Support assessments of third-party vendors for privacy compliance • Website cookie scanning management • Stay current with international and domestic privacy laws and regulations, including GDPR, CCPA, HIPAA, and others relevant to our industry. • Help manage the OneTrust suite of privacy modules used by Gannett • Help to maintain records of data processing activities, data protection impact assessments to demonstrate compliance with applicable data protection laws • Support responding to data subject rights requests • Managing program metrics and reporting • Ad-hoc activities, as required

• Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives • Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value • Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities • Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth • Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences • Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value • Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential • Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences • Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes • Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs • Set the testing agenda across creative, messaging, offers, and user experience, using insights to inform roadmap priorities and growth strategy • Lead and develop a team of Subscriber Growth Strategists, setting clear priorities and fostering a culture of accountability, strategic thinking, and continuous improvement • Influence cross-functional partners across Product, Analytics, Brand, Activation, and Editorial to align on shared priorities and advance enterprise subscriber growth goals • Communicate strategic direction, performance implications, and growth opportunities to senior leadership to support alignment, visibility, and decision-making

• Oversee weekly Iowa and the Farm Forum publication. • Responsible for planning, editing and producing six Iowa weekly newspapers and the Farm Forum. • Ensure consistent quality and performance of these products. • Provide editing support within the Des Moines newsroom. • Assist with major coverage initiatives such as the Iowa State Fair, elections and other high-volume projects.

• Direct day-to-day coverage, including breaking news, of the NFL in collaboration with the NFL editor and other leaders, assuring urgency that goes beyond the basic facts and first headline and pushes forward into the impact of the news and what it means for the audience. • Take a leading role in assuring enterprise reporting is part of our daily offering, assigning with an eye for audience engagement and guiding direct reports and others from across the team in the ideation and reporting process. • Use SEO, analytics and optimization techniques to grow readership and engagement. • Regularly engage reporters in discussions about metrics and story optimization best practices, helping them understand their role in audience growth. • Collaborate with video, podcast, social, graphics and other teams as needed to amplify, supplement and improve NFL content as well as other editors and reporters to tell bigger stories. • Contribute to daily and event planning with meticulous documentation that allows for wide understanding and execution as we leverage the size of the USA TODAY newsroom and network to deliver coverage to millions of readers. • Maintain USA TODAY Co.’s high standard of journalistic integrity and ethical reporting.

• Partner with sales on incoming RFPs and proposals, to ensure we are meeting client objectives - collaborating with various cross-company teams to develop the best advertising solutions as needed • Successfully manage and support account base and new business as the day-to-day contact for accounts • Provide a high level of customer service to clients with effective communication, timely responses to requests and proactive resolution of potential issues • Develop and revise media plans with existing accounts by analyzing historical data on customer spending, as well as considerations of client objectives, timing, product offerings, product performance and inventory availability • Independently manage all post-sale activity to ensure customer satisfaction is achieved and to prevent under-delivery – this includes booking, trafficking, delivery reporting, optimizations and assistance in resolution of billing discrepancies • Project management of internal creative builds and sponsorship/custom programs – working as a liaison between client/creative agency and internal teams towards successful execution • Ensure effective communication with sales teams to understand and anticipate customer needs, and ensure that advertising solutions meet those needs while setting internal and external expectations • Support programmatic sales team and serve as a resource for the National Sales and Account Management team, as it relates to our programmatic business and initiatives • Participate in project work as directed by supervisor • Engage in ongoing development and growth: • Product value propositions • Setting up complex programs for success • Analyzing data/metrics • Developing comprehensive performance reports • Upselling and driving incremental revenue

• Serve as experts in answering people, process, reporting, and system questions • Conduct weekly technical, process, and operational training sessions • Partner with key Gannett leaders and act as a resource and leader • Be the point person for resolving issues and escalate when necessary • Assist Post Sales teams with any operations related questions to ensure efficiency • Monitor client retention, down for payment reporting and work to improve related metrics • Help ensure assigned regions are compliant with systems and policies • Set the tone for a culture that allows everyone to have a positive experience by leading by example • Develop, manage, and lead key strategic initiatives when necessary • Partner with Sales organization to provide feedback to Post Sales Operations team to further streamline operational efficiency within people, process, and tools • Be a subject matter expert for all Post Sales Operations initiatives • Perform other responsibilities as assigned

• Oversee and execute sponsorship and creative content programs, ensuring timely delivery and alignment with client objectives. • Lead cross-functional teams in building and implementing marketing and advertising solutions, including content sponsorship, branded content, and creative media campaigns. • Manage project timelines, campaign set up, promotional creatives, and ongoing campaign maintenance. • Coordinate and communicate with clients, acting as the lead voice in meetings, calls, and written communication. • Providing status reports in regular meetings and written communication. • Report on key account and campaign metrics for campaigns. • Aligning all stakeholders with clients’ goals, objectives, and expectations. • Identify and implement strategies for program success, renewal, and growth while proactively addressing challenges. • Build and maintain strong, long-lasting relationships with clients, both internal and external. • Collaborate with all internal stakeholders (i.e. Sales, post-sales, ad operations, editorial, product, client solutions, and creative teams) to drive project success and completion. • Ensure budgets and statements of work are maintained, and resources are prioritized according to project needs.

• Learn the craft of newsletter writing with a goal of building an engaged audience across the state of California and beyond. • Produce high-quality multimedia stories through photography, videography, and clear, engaging text that informs, entertains, and inspires our audience. • Shoot, edit, and publish vertical videos designed for platforms such as Instagram Reels, TikTok, YouTube Shorts, and Facebook Stories, with a focus on driving audience growth and engagement. • Collaborate with newsroom colleagues on story development, visual strategy, and innovative approaches to audience engagement. • Produce a minimum of five packages a week that are a mix of mediums. • Travel quickly to wherever the news occurs or is being disseminated (must have access to a car or person who can give them a ride when necessary).

• Pursue and close new business and revenue streams • Retain, manage, and grow clients in the ever-changing digital landscape • Work within a team to manage the client relationship and retain and build account revenue • Identify and understand market potential, develop and execute sales strategies across multiple platforms • Articulate and present our suite of products to business decision makers • Communicate with customers proactively via phone, email and in person • Conduct face-to-face customer meetings, presentations, proposals and demonstrations • Manage a specified sales pipeline and develop a strategy for long-term sustained success • Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns • Utilize CRM (Salesforce) effectively and efficiently recording all sales activity