The Spark Group

• Lead clients’ paid digital media efforts across various campaigns and initiatives to drive efficient results • Direct the development and execution of multi-channel digital media strategies, working with internal teams to ensure marketing strategies are integrated • Accountable for digital plan output timeliness, accuracy, scope, and overall excellence • Present and communicate media & social strategies, plans, and executions to client partners • Accountable for media pacing and budget with assistance from Senior Digital Analyst • Apply an expert understanding of analytics and measurement tools/techniques to provide media strategy support team, and to client and internal marketing goals • Responsible for managing a high-performing team, including individual development, performance management, training, development, and mentorship • Participate in new business pitches and development as needed

• Digital campaign planning, execution, and management for a wide range of clients • Deliver strategic data-based campaign optimizations • Benchmark, measure, and report campaign success • Uncover actionable insights regarding audiences, ad creative, platforms, etc. • Manage multiple ongoing projects and deadlines