Richmond Marketing

• Actively market & promote Richmond’s portfolio within the licensed trade. • Build strong direct & indirect route to market business. • Achievement of value and volume targets. • Execute promotions & visibility within the trade. • Be aware and report on competitor and industry updates. • Deliver high standards of credit management across customer base. • Must adhere to all company policies and procedures. • Must maintain high standards of appearance, behaviour and discipline. • Adhere to performance appraisal procedures. • Build and maintain key relationships with On-Trade RBM, Head of On-Trade, Telesales team and the brand & marketing teams. • Have a strong teamwork focus, ensure full liaison with other team members and departments. • Any other duties and responsibilities which management deem appropriate from time to time.

• Maximise distribution and visibility of the Richmond brand portfolio • Represent the Richmond portfolio of brands in retail and convenience accounts • Service stores on your journey plan, merchandising these to a high standard • Work closely with the Business Developer in the region to drive visibility and sales • Complete designated additional retail, convenience and forecourt store account visits • Implement planograms and cooler relays when required • Place Point-of-Sale material and displays in appropriate accounts and manage coolers and stands • Achieve pre-determined quarterly objectives and KPIs • Any other duties and responsibilities which management deem appropriate from time to time

• Completion of account visits as per daily Journey Plan • Ensure high levels of call compliance across your total account base • Ensure that you have the right range on the right shelf at the right price for our key brands across your region • Build strong trading relationships within all accounts • Maintain a comprehensive knowledge of your territory • Ensure distribution of Richmond brands within all accounts • Manage, expand and develop the customer call file across the region • Achievement of pre-determined quarterly objectives • Introduce new products to accounts • Maximize facings within all key areas instore • Placement and management of coolers and stands • Display building for all brands during key trading periods • Placement of Point-of-Sale material in appropriate accounts • Completion of DRIVE and brand audits in 100% of calls • Report any competitor activity deemed relevant • Adhere to all company policies and procedures • Maintain high standards of appearance, behavior and discipline • Adhere to performance appraisal procedures • Any other duties and responsibilities which management deem appropriate from time to time.