The Pack Labs

• Own and enforce consistent CRM (HubSpot) usage across the sales organization, including deal stages, activity tracking, promotions, forecasting, and data accuracy. • Translate sales strategy, training, and initiatives into enforceable workflows, required fields, and operating cadences within HubSpot. • Set and uphold execution standards; address and escalate non-compliance when core fundamentals are not followed. • Own sales forecasting, pipeline health, and revenue predictability across accounts, reps, and regions. • Build and maintain execution-focused dashboards that reflect reality (not vanity metrics). • Lead weekly pipeline reviews and execution check-ins with sales leadership. • Identify risks early and recommend corrective actions. • Ensure sales readiness before launching new programs, promotions, or initiatives. • Define clear go / no-go criteria based on system readiness, team capacity, and execution risk. • Pause, redesign, or discontinue initiatives that cannot be executed effectively. • Build, scaling, and leading a national sales team that crushes goals and sets a culture of results, accountability, and excellence. • Create and maintain sales playbooks, operating standards, and execution checklists. • Ensure training translates into required behaviors and system usage. • Prepare the organization for scale by hardening fundamentals before layering complexity. • Partner with Sales, Marketing, Operations, and Finance to ensure commercial plans are executable end-to-end. • Align forecasting with inventory availability, margin targets, and cash flow realities. • Ensure marketing programs and promotions are operationally supported by sales systems.

• Own the full marketing operating system across all brands and channels • Turn complex performance data into clear direction • Create accountability across teams • Ensure marketing performance ties directly to revenue and margin outcomes • Report directly to the CEO and influence company strategy and growth planning • Build a predictable marketing engine that scales • Centralize and standardize marketing data across all brands to create a single source of truth • Own attribution, reporting, and performance visibility across all channels • Build and maintain executive dashboards for CAC, LTV, MER, contribution margin, and cohorts • Translate performance data into clear priorities, decisions, and next actions for teams • Define channel ownership, KPIs, and SOPs across paid, lifecycle, organic, and partnerships • Establish the operating rhythm for testing, reporting, and scaling • Design the future marketing org structure (what to hire, when, and why) • Partner closely with Sales and Finance on forecasting, growth planning, and revenue alignment