The Marketing Practice

• Collaborate - Work day-to-day, side-by-side with a multidisciplinary team of creative directors, art directors, designers, strategists and media specialists. - Learn by immersion, soaking up account knowledge with every conversation and brief that comes in. - Help the clients and the teams you work with to simplify (sometimes very) complex information. • Own your work - Take the lead on copy matters in executing client projects, often working with a designer as a creative duo - Present your own work and offer your creative input - Own your ideas and advocate for them, with a willingness to flex as required • Generate creative ideas that… - Are surprising and differentiating, while still being relevant for the target audience - Express the client proposition - Are easy to understand, simply expressed and work in a non-written format. • Write in a style that… - Uses wit, intelligence and lateral thinking - Takes complex business jargon and translates it into everyday language - Is easy and enjoyable to read and structured in a way that makes it engaging - Is appropriate to the audience, the medium and conforms to brand requirements - Is accurate and checked for spelling, grammar and syntax - You may occasionally be asked to support with proofreading the work of your copy peers.

• You'll join 300 B2B experts across strategy, data, creative, media, client services, Sales activation, and shared services. • You’ll hold client relationships through the lens of creativity, understanding, interpreting and helping them shape their ideas and goals into something the creative team can build. • Lead creative projects from ideation to execution. Hold client relationships from a creative standpoint — presenting work, leading conversations, and offering creative input. • Be able to distil (sometimes very) complex information into simple benefits. • You’ll make one half of an excellent visual-verbal pairing on conceptual work. Happy to pitch headlines and appreciative when writers suggest visual ideas. • You’ll take a reasonably strategic approach. You’re someone who looks at a client’s challenges in the round, and you don’t switch off at talk of 'funnels', 'personas', and 'go-to-market'. • Craft quality, bold, original concepts, and deliver them across a range of B2B communications from brand awareness campaigns to account-based marketing. • Own your ideas and advocate for them, with a willingness to flex as required.

• This role exists to ensure the right people are in the right place at the right time so client work can move forward without delays or budget overruns. • You’ll manage how talent—both contractors and full-time staff—is allocated across projects, resolving capacity conflicts and keeping resourcing aligned with demand. • The role also keeps critical operational processes running smoothly, from contractor onboarding and purchase orders to operations coordination. • Ultimately, the outcome is efficient, well-managed resources and streamlined operations across the region and global teams. • This is a hybrid role encompassing regional resource management as well as global operations coordination. • Regarding regional resource management: this role will help to oversee resourcing across all five client portfolios, balancing contractor and full-time talent to meet project demands and budget goals. • The role will support delivery teams in the daily allocation of creative and strategy resources, own contractor onboarding, and will resolve capacity conflicts as they are flagged. • Regarding global operations coordination: this role will support PO process and alignment across all regions, will assist with the planning and execution of internal and client events, and will play a role in executive assistant activities.

• Oversee Cross-Channel Media Strategy & Planning: Lead, develop and author the cross-channel paid media strategy and approach for complex, global, B2B organizations with multiple business units (including strategic campaign development, advertising execution, engagement, managing creative processes, reporting). • Oversee the strategic management of campaigns, identifying and ensuring implementation of optimizations to the paid media strategy based on performance results for global B2B clients across media channels. • Develop and streamline processes that aid in more successful campaign planning, implementation and stewardship of paid media plans. • Actively manage and reconcile large scale budgets across multiple channels. • Collaborate with creative teams to bring messaging strategies to life via relevant media placements that drive meaningful business impact. • Create actionable and meaningful program KPIs and aid in analytics and systems integrations for proper tracking and attribution. • Opportunity Development: Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations. • Grow and foster partnerships with leading technology and media vendors to advance overall media capabilities and revenue opportunity. • Stay current on emerging media trends to proactively author POVs based on relevant industry, category, and client topics. • Client Relationships: Serve as the Integrated Media client lead - speaking to full program strategy and insights, advocating for and defending campaigns and overall performance. • Develop meaningful, trust-based relationships with clients in order to help foster long-term partnerships. • Ultimate ownership of client deliverables, accountable for timeliness and accuracy.

• Be the heartbeat of the client relationship by providing clear, consistent, and timely communication in real-time. • Lead the rhythm of delivery by providing work, timeline, and budget updates, coordinating status meetings, and flagging blockers or risks to the client. • Participate in briefings to capture client requirements and reporting needs. • Capture and distribute feedback, and follow-up on any action points to ensure nothing slips through the cracks. • Support your Account Director by growing relationships with clients through continuous responsive communication, solutions, and by managing appropriate expectations. • Rally the right team members to align on shared responsibilities, processes, resourcing, and delivery tasks to bring campaigns to life. • Translate client briefs into clear production plans and energize the team with the details when facilitating kickoff meetings. • Keep work moving, deadlines clear, and actions sharp so the team can focus on delivering their best. • Champion resilience by spotting roadblocks and challenges early-on and finding creative solutions to overcome them. • Review work with a critical but constructive eye, to ensure it meets expectations and is ready to “wow” the client before it reaches them. • Create project estimates, quotes, and statements of work with precision, supported by your Account Director. • Manage project finances and administration by raising PO’s and invoices, and maintaining accurate forecast data to ensure projects stay commercially healthy. • Keep a close eye on budgets and profitability, flagging risks to your Account Director early and helping the team stay focused on what’s possible. • Dive into your client’s world by taking a vested interest in understanding their business and industry and sharing relevant details across your team. • Stay connected on programme and campaign performance, and liaise with your team to share insights and actionable recommendations that sharpen impact. • Learn the breadth of tmp’s services and be ready to show how we continually bring value to each and every partnership. • Identify opportunities for tmp to extend our scope of work within existing projects and collaborate with your Account Director to move them forward and bring them to life. • Lean into tmp’s values of being entrepreneurial, resilient, and human in how you lead both clients and teams. • Bring energy, positivity, and a challenger mindset that helps us all continue to raise the bar.