Surfe Digital

• Create the planning and execute online media campaigns, such as Facebook Ads, LinkedIn Ads, Google Ads • Monitor and optimize campaigns • Set up campaign manager accounts for clients • Conduct multivariate testing on campaigns • Support the Customer Success team with inbound strategies • Develop reports and assist in client presentations • Collaborate with the Design and Development teams • Manage requests within the workflow following agile ceremonies • Track clients' and the media team's Key Results (KRs)

• Responsible for the success of our clients • Understand clients' businesses • Develop digital marketing strategies to ensure success

• Creation and presentation of the design journey to clients; • Layout/design of landing pages and thank-you pages; • Design of emails and newsletters; • Creation of assets, campaign key visuals (KVs), ad creatives, and images for articles, landing pages, and email marketing; • Design of banners, pop-ups, motion graphics, and mock-ups;

• Produce content for landing pages, email marketing, and nurture flows • Create and configure automation and nurture flows • Plan and send email marketing campaigns • Set up lead scoring in the client's inbound platform • Create and maintain lead segmentation • Manage leads in the client's inbound platform • Prepare monthly reports

• Plan relationship strategies for social media; • Implement Inbound Marketing strategies on social media; • Based on predefined tone/voice guidelines for each profile, write captions and supporting text to accompany posts; • Produce briefs for the design team with guidance on copy, layout of graphic elements, colors, formats, etc.; • Develop monitoring reports to support Customer Success (CS) and inform the client; • Research tools to optimize workflows.